05/01/2026
Most sellers think pricing is just about picking a number… it’s not.
There are actually three very different strategies depending on the home, the market, and the type of buyer you’re trying to attract.
In this video, I break down:
• Aspirational pricing
• Perceived market value
• Event-based pricing
Because the truth is—pricing isn’t just math… it’s strategy.
And getting it right can make a significant difference in the outcome.
📍 Ladera Ranch Real Estate