07/09/2026
We cut payroll in half in 8 months and didn't fire a single person.
When someone left, we didn't replace them, we figured out how to use AI to pick up the slack.
Work that used to take 10 people three months now takes one person half a day. That's what’s really happening in our video game studio.
It’s easy to panic when you hear this. Everyone thinks AI is coming for their job.
That’s the wrong way to look at it. There’s still so much that AI can’t do.
So before you hire anyone (human or AI), run this on your own business this week.
1. List every task that eats more than two hours a week.
2. Mark each one. AI can do this now. AI can do half. Or this still needs a person.
3. Build the "AI can do this now" list first. That's where your time comes back.
Then go one layer down. Take your three biggest time sinks and ask what it would actually take to hand each one to AI. Not the whole job, a piece of it. What would you have to write down, record, or explain once so it runs without you?
So what's left on the "needs a person" list? Less than you'd hope, but the stuff that's there is the heart and soul of your business.
Taste is on that list. Knowing which idea is worth building when AI hands you ten of them that all look fine on paper. The guts to kill the one your whole team already fell in love with.
The judgment to feel when a number is lying to you. AI will give you the options all day long. It won't tell you which one is right. That part is still you, and it's the part that actually decides whether the business lives.
The handshake that isn't in the contract. Knowing when to trust a partner.
Deciding what you're willing to be hated for. Every real brand picks a fight.
I built and sold a company for a billion. I have never seen anything move this fast.
The headline isn’t “AI replacing humans.”
It's “humans becoming exponentially more capable.”
It’s your choice. Lead the change or get left behind.
And that’s what I teach in my free masterclass. How to build a five-person AI team that runs research, strategy, copy, building, and marketing, so you go from idea to paying customers in weeks.
Save your spot here: https://buff.ly/rUyMQqf
