Cher Danley, Realtor at Douglas Elliman Real Estate

Cher Danley, Realtor at Douglas Elliman Real Estate Need to SELL or BUY? Did you know that NOW is the BEST time? Interest rates are still low & serious buyers want to buy your home today! Sell today!

Selling real estate in all of Southern California, nationally, and globally. Her career in sales immense in her early 20’s, as an RV manufacturing and developed into a regional sales manager. Managed accounts across the United States were for the top 10 RV dealerships in the country. She is affiliated with Fleetwood enterprises and made the most of the generous opportunity! The knowledge and strength she gained in sales and negotiating, brought her to matriculate a passion for innovation, construction, design, and real estate. In 2007 Cher's accomplishments in sales inspired her to become a full-time real estate consultant. In 2008 the market crashed. She was resilient and pivoted quickly to learned how to help people from foreclosure and how to master short sales. It was a tough time and her perseverance pushed through and help many people. That is when she fell in love with real estate. In 2020 Covid hits and pivoted quickly, now selling real estate with more creativity, skill, efficiency, quickly, and with extreme safety while getting sellers top dollar for their properties. Strong suits: Negotiating throughout the entire real estate transaction. Taking responsibility for everything that occurs in the transactions. Locating the perfect buyer, negotiating to obtain the highest price the buyer is willing to pay, negotiating for the request for repairs and all other related negotiations that will need to throughout the transaction to the close of escrow. You will receive:

Communication: Clear communication & weekly updates of listings activities. Negotiation: Demonstrations of strong negotiation skills throughout the entire transaction. Fiduciary Duty: Equal Dedication & loyalty to sellers and buyers with the goal to keep the money in your pocket. ( I will treat & protect your money like it’s my money!)

Marketing: Global marketing. Photography and videography are all high-resolution from our professional photographers. The marketing and global advertising are included in the Douglas Elliman real estate fee of 6% per property. (Drone videos as well if city zoning permits)

Delivering 5 STAR client satisfaction, tailoring your property sales to your specific circumstances, and keeping the money in your pocket is key!

Daily Real Estate Scoop!There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?Four different housing market...
09/26/2026

Daily Real Estate Scoop!

There Are 4 Types of Housing Markets Right Now. Which 1 Are You In?

Four different housing markets are running at once: cash buyers, financed buyers, locked-in owners, and builders. Each one plays by its own rules, and the right move for one is exactly the wrong move for another.

Let's figure out which one you're actually in and build your next move from there.



Today’s housing market splits into four distinct types. You’ve got cash buyers, buyers financing a purchase, owners who feel locked into a low rate, and builders with homes to sell.

Daily Real Estate Scoop!Why So Many Sellers Are Cutting Their Price Right NowPrice cuts are a normal part of today’s hou...
09/25/2026

Daily Real Estate Scoop!

Why So Many Sellers Are Cutting Their Price Right Now

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.



Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

Daily Real Estate Scoop!If you’re selling this season, a little effort out front goes a long way. Because the moment a b...
09/24/2026

Daily Real Estate Scoop!

If you’re selling this season, a little effort out front goes a long way. Because the moment a buyer pulls up to a showing, they're already forming an opinion.

But there are a few simple things you can do to nail that first impression. Think tidying up your landscaping, bringing in some seasonal flowers, and sweeping the walkways. Or even just cleaning out the gutters and making sure the path to your door is well lit.

You don’t need to do a big overhaul to get buyers’ attention.

Let’s chat about what people in our area are looking for right now, and get your house prepped to sell this fall.



09/23/2026

Daily Real Estate Scoop!

Get Your House Buyer-Ready for Fall

Prepping your house to sell this fall and not sure where to focus? Start where buyers do – at the curb. Their first few seconds out front shape how buyers feel about the rest of the house.A few simple touches make a big difference. Freshen up the front door with a new coat of paint, touch up your landscaping or bring in seasonal flowers, sweep the walkways and clean the gutters, and make sure the path to the door is well lit. A great agent knows what today's buyers will notice, and which touch-ups are worth your time. So, let’s connect and get your house ready to turn heads this fall.



Daily Real Estate Scoop!Mortgage rates have been climbing again, and if you're hoping to buy, that can feel discouraging...
09/22/2026

Daily Real Estate Scoop!

Mortgage rates have been climbing again, and if you're hoping to buy, that can feel discouraging.

Here’s what you have to remember.

You can't control where rates go. But you can control a few things that shape the rate you actually get: your credit score, the type and term of loan you choose, and whether you buy a newly built home, where builders are often buying down rates to bring buyers in.

Focus there, and you put yourself in a stronger spot without waiting on the market.

Want to talk it through? A trusted lender can help with the numbers, and we can find the home to match. Let's connect.



Daily Real Estate Scoop!3 Things You Can Actually Control About Your Mortgage Rate Right NowYou can't control where mort...
09/21/2026

Daily Real Estate Scoop!

3 Things You Can Actually Control About Your Mortgage Rate Right Now

You can't control where mortgage rates go, but you can control your credit, your loan, and the kind of home you buy. Working with a trusted lender can help you lock in the best rate you qualify for. And when you’re ready to make a move that fits your budget, let’s connect.



If you're trying to buy a home, affordability is probably what keeps you up at night.

Daily Real Estate Scoop!Selling This Fall? You Want To Get These 4 Things Right.Selling this fall is absolutely doable. ...
09/20/2026

Daily Real Estate Scoop!

Selling This Fall? You Want To Get These 4 Things Right.

Selling this fall is absolutely doable. And now you know four of the biggest things to get right.

If you want to sell before the end of the year, let’s make sure you have a winning strategy from day one.



Selling your house this fall is absolutely doable. But there’s something you need to know about this time of year.

Daily Real Estate Scoop!Selling this fall? Starting strong matters even more this time of year.In the fall, buyer activi...
09/19/2026

Daily Real Estate Scoop!

Selling this fall? Starting strong matters even more this time of year.

In the fall, buyer activity typically starts to slow while the number of homes for sale climbs. That means fewer buyers may be looking at more options – so you want your house to stand out from day one.

Here’s the cheat sheet for how to make that happen.

Price it for today’s buyers. Not what your neighbor sold for a few years back.

Make your house hard to pass up. Tackle essential repairs and spend time on your curb appeal.

Stay flexible when offers come in. This is not the season to play hardball.

And be ready to adjust when needed. If you keep getting the same feedback from buyers, take it to heart.

If you want to sell before the end of the year, let’s make sure you have the right strategy from the start. Because with the right plan, selling in the fall is a no brainer.



Daily Real Estate Scoop!Waiting for mortgage rates to come down may feel like the only way to make buying a home possibl...
09/18/2026

Daily Real Estate Scoop!

Waiting for mortgage rates to come down may feel like the only way to make buying a home possible.

But 41% of buyers who waited wish they'd bought sooner – before rates and prices rose again.

Right now, factors like inflation, the economy, and global events are all having an impact on rates – and it’s not in the direction you’d hope.

So, for a lot of buyers, waiting might not pay off. Sometimes it just means putting your life on hold for what feels like too long.

Before you decide to hit pause on your move, talk to a trusted lender. They’ll go over options that can help make buying work at today’s rates, and how to get the best rate you can.

You certainly don’t have to buy now. You should buy when the numbers work for you. But you should at least know your options before making a decision.



Daily Real Estate Scoop!The best time to buy a home this year is here.Realtor.com says September 27–October 3 is expecte...
09/17/2026

Daily Real Estate Scoop!

The best time to buy a home this year is here.

Realtor.com says September 27–October 3 is expected to bring the best combination of buyer-friendly conditions in 2026.

We’re talking about more homes to choose from, better pricing, less competition, and more time to decide. And maybe that’s enough to offset some of the pressure today’s higher rates are putting on your budget.

Want to find out? Let’s have a quick conversation about what’s expected in our market and what’s available in your price point. Just DM me to get started.

And just so you know, the window doesn’t close after that one week. It’s open all October long.



Address

28202 Cabot Road Suite 510
Laguna Niguel, CA
92677

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