Lisa Ford at Keller Williams Realty Smart

06/20/2026

🏡 What Determines a Home’s List Price?

Setting the right list price is one of the most important steps when selling a home. It’s not just about square footage—factors like location, condition, recent comparable sales, current market conditions, home features, and timing all play a role in determining value.

A well-priced home can attract more buyers, generate stronger interest, and help maximize your return.

Thinking about selling? I’d be happy to provide a complimentary market analysis and discuss your home’s value in today’s market!

📞 Lisa Ford, REALTOR®
Keller Williams Realty Smart
863-510-3890
📧 [email protected]

🏡✨

06/20/2026

☀️ Hello, Summer! ☀️

Tomorrow we celebrate the Summer Solstice, the official first day of summer and the longest day of the year in the Northern Hemisphere!

The Summer Solstice occurs when the Earth’s tilt positions the Northern Hemisphere closest to the sun, giving us the most daylight hours of the year. It’s a reminder to get outside, soak up the sunshine, and enjoy everything summer has to offer.

🌻 More daylight for outdoor adventures
🏖️ More time for family and friends
🍉 More opportunities to enjoy Florida’s beautiful weather
🌅 More memories waiting to be made

Whether you’re spending the day at the beach, exploring Central Florida, firing up the grill, or simply enjoying a beautiful sunset, take a moment to appreciate the extra daylight and the start of a new season.

What is your favorite thing about summer? ☀️🍉🏖️

Lisa Ford, REALTOR®
Keller Williams Realty Smart
📞 863-510-3890
📧 [email protected]

☀️🌻🏡

06/20/2026

In The Know…..

While white walls may seem the safest choice, today's buyers are drawn to other colors. A recent Paint Color Analysis found that they're drawn to warm interiors, with shades of green and brown contributing to higher home values.

Sage green is the standout performer, as it's the only color to rank highly in every single room of a home. A sage green bedroom may add more than $1,000 to offer prices.

Chocolate brown, while not the favorite for every room, logged the highest potential rise in sales price. Bedrooms painted chocolate brown could get sellers $2,277 added to a buyer's offer price.

Charcoal gray is popular in kitchens, of all places. A kitchen painted charcoal gray or dark plum may get the highest offers. Getting the kitchen color right is the most potentially profitable move, as the range between the best and worst colors is nearly $8,000.

However, there's one color to avoid...ochre yellow.

Ochre yellow, fire-hydrant red and pale pink are getting thumbs-down from potential buyers. An entire home painted ochre yellow may see its value plunge by around $18,164, while a yellow kitchen could penalize sellers by over $6,000. A single bathroom painted fire-hydrant red may cost a seller around $8,000. Barbiecore pink is definitely past its prime, as pale pink sank to the bottom of buyers' color preferences.

06/20/2026

Must be an Orange County Resident 🍊
Please email us at [email protected]

06/19/2026

Don't Miss Out! 🏠 Open House at 7229 Re*****on Oaks Court, Lakeland, FL 33810 on Saturday, June 20th from 1:00PM to 3:00PM. Explore the possibilities and imagine your life in this beautiful space. See you at the open door!

06/19/2026

Open House Extravaganza! 🌟 Join us at 14080 US Highway 98 N, Kathleen on Saturday, June 20th from 12:00PM to 2:00PM. Discover the features that make this home special. Your dream home awaits – see you there!

06/19/2026

Mark Your Calendar! 🗓️ Open House at 3913 White Ibis Rd, Lakeland, FL 33811 on Sunday, June 21st from 1:00PM to 3:00PM. This is your chance to explore the beauty and potential of your future home. See you at the door!

06/19/2026

Unlock the Doors! 🚪 Open House at 4918 Pleasant Hollow Trl, Lakeland, FL 33811 on Saturday, June 20th from 11:00AM to 2:00PM. Immerse yourself in the charm of this property – we can't wait to welcome you. Don't miss out!

06/19/2026

06/19/2026

Unlock the Doors! 🚪 Open House at 7229 Re*****on Oaks Court, Lakeland, FL 33810 on Saturday, June 20th from 1:00PM to 3:00PM. Immerse yourself in the charm of this property – we can't wait to welcome you. Don't miss out!