09/25/2026
Sometimes the biggest moments in your life start with a conversation you almost didn’t have. ❤️
Several years ago, Mark and I decided to host a songwriters event at our club, Graymere Country Club in Columbia. 🎶 As we were setting up sound, an older gentleman walked in and took his seat at a table.
I remember thinking, “Why is he here this early?” 😂
But I walked over, introduced myself and graciously handed him a business card.
He looked at it and said, “Real estate, huh? You might need my son’s services.”
I said, “What does your son do?”
He told me that he and his other children owned a marketing company that worked exclusively with real estate agents.
I thought, Well, that’s pretty cool.
I left him my card, went on with my evening and honestly thought that was probably the end of the conversation.
It wasn’t.
Fast forward a little while, and his son, Tim Chermack, called us. We met at McAlister’s Deli in Columbia, TN and Tim gave Mark and me the Platform Marketing spiel.
I’m not going to lie… it sounded almost too good to be true. 😂
But we decided to take a leap of faith.
We signed up right there at the table and chose our territory.
One of the things that makes Platform so unique is that they work with only ONE REALTOR in each territory. Because we were willing to make the investment, we were able to secure a huge territory stretching from Spring Hill all the way down to the Alabama/Tennessee state line along the I-65 corridor.
And when I say it was an investment… it was a BIG one.
Our monthly investment with Platform is more than what many people spend on their monthly mortgage.
But we knew something:
If we wanted a big return, we had to be willing to make a big investment.
What we couldn’t possibly know sitting at that McAlister’s table was what the next 4–5 years would bring.
Our business has grown 217% since that first year in 2021! We went from approximately $6 million in annual sales to over $19 million this year.
And now, somehow, we’re writing this because I’ve been inducted into the Platform Hall of Fame. 🏆
There have been some incredible people inducted into this Hall of Fame, and we are truly humbled to be included among them.
Because the Hall of Fame isn’t simply about sales numbers. It’s also about how you represent the company, how active you are in your community, how closely you follow the plan, how you work with your account managers and, ultimately, how you use the platform to serve your clients.
And that last part is really what this is about for us.
It’s not about us.
It’s about making the decision to invest in something that allows us to market our clients’ homes at a level we simply could not do on our own.
It’s about getting their homes in front of more people, creating more exposure, generating more attention and making sure that when we take a listing, we’re doing everything we possibly can to get it SOLD.
Looking back, it’s pretty crazy to think that one 85-year-old gentleman walking into our songwriters event 30 minutes early was the father of the CEO/Founder of one of the best marketing company’s in America! One business card… led to all of this.
And it reminds us of something our great friend and fellow Platform Hall of Fame member, Heather Huesser asked,
“What will you do with a chance?”
Mr. Les Chermack opened the door.
Tim followed up like every good business owner should.
Platform gave us the tools.
And we decided to take the chance!
You just never know which little decision is going to change the trajectory of your business.
We are incredibly grateful.
We are honored.
And most of all, we are humbled. ❤️🏆
Thank you, Platform Marketing, for believing in us, investing in us, challenging us and giving us the tools to better serve our clients.
And thank you to every client who has trusted us with your home, your investment, your referral and your business along the way.
