03/19/2026
There’s been a lot of buzz lately about Zillow’s “Coming Soon” features—so what does it actually mean for buyers and sellers? 🤔
In simple terms, “Coming Soon” allows listings to be marketed before they officially hit the market. Sounds great, right? More exposure, more excitement…
But here’s the reality 👇
For sellers:
You might gain early interest, but you could also miss out on the full impact of hitting the market “fresh.” That initial launch window is where the most eyes—and often the strongest offers—happen.
For buyers:
You’ll see homes earlier, but you typically can’t act on them right away. That can create frustration and more competition once the home officially goes live.
For the market overall:
It can create confusion around days on market, pricing strategy, and perceived demand. Not all “Coming Soon” listings are created equal, and not every strategy benefits the seller.
The biggest takeaway? Strategy matters more than ever. Timing, pricing, and exposure need to work together—not just look good online.
If you’re thinking about buying or selling, make sure you’re working with someone who understands how to use these tools the right way to protect your goals—not just follow trends.
Have questions about how this impacts you?
Let’s talk🍍
DeFalco, The Woehrmyer Team- Coldwell Banker RealtyBarbie WoehrmyerCorri & Trent Burns, The Woehrmyer Team- Coldwell Banker RealtyJenna Obrock, The Woehrmyer Team-Coldwell Banker RealtyJoel Jacobs, The Woehrmyer Team- Coldwell Banker RealtyMatt WoehrmyerBarbie Bedwell Woehrmyer