04/06/2026
Crossing the chasm has been relevant in every organization that I have worked for my entire career. Sometimes applicable to a new product coming to market, sometimes applicable to new franchise opportunities, but always applicable to innovation and market disruption approaches. And today it applies again in the real estate industry. Those who innovate thrive, those who fight innovation are likely to struggle. People ask me why I work for Howard Hanna, it's because they always have the pulse on innovation.
Watch for some of the exciting things that are coming soon to the Hanna way of doing business.
And you can count on me to be among the first to roll these approaches out, in my real estate business!
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Publisher: Harper Business Publication Dates: 1991; 1999; 2014 Countries of Publication: Bulgaria, China, Finland, Germany, Indonesia, Italy, Japan, Korea, Russia, Turkey, United Arab Emirates, United Kingdom One o...