SparkFire Branding, LLC

03/03/2026

✨ We’re excited to share a little something that’s been months in the making. 🏠

Life at Furst Ranch is all about embracing the wide-open spaces of the Texas prairie, with a vision as big as the sky. We’ve had the privilege of partnering with the team behind this exciting new community in Flower Mound to bring that vision to life. From the first pixel, every detail of the Furst Ranch experience has been thoughtfully designed to reflect the beauty and future of this incredible community.

See what’s on the horizon at https://furstranch.com/.

10/13/2025

Big news from ! 🥕🎉 After years as Florida’s favorite, they’ve officially been voted the #1 Farmers’ Market in the country—and we couldn’t be more thrilled (or less surprised!). We’ve had the joy of supporting The Market since its earliest days—helping get the word out from its first season to now. Watching it grow into a national favorite has been nothing short of inspiring, and we’re proud to have been part of the journey.

09/25/2025

They grow up so fast, don’t they? At four years old, has truly become a destination. Bold and bright, our latest brand refresh shares more of what daily moments are made of at the town center—capturing all the lakeside charm and daily magic that make this place so special ✨.

06/02/2025

Every day is full of something new to explore at Carlton Landing, and we had so much fun revealing every thoughtful aspect of this lakeside community through their new website. Now, you can discover everything Carlton Landing has to offer from events and amenities (🚣‍♀️ imagine summers on the lake!), charming homes and streetscapes, and an interactive map to match you with your future lake house.

https://carltonlanding.com/

01/14/2025

Cheers to 7 years topping the charts, Lakewood Ranch! 🎉 Once again named the #1 Community in the U.S. for All Ages—thank you for letting us be part of your journey. 🏡

08/01/2024

When it comes to topping charts, Lakewood Ranch takes the cake. Here-here to celebrating 30 years of with another year as the #1 Community in the U.S. for All Ages. Thanks for letting us help bring your vision to life. 🍰🥳

03/15/2024

Jaimee recently joined Alosant on their Innovator Series podcast and shared our framework for how to connect with the different audiences that influence a community's brand throughout the development lifecycle. If you'd like our easy-to-follow reference guide of Branding Tools over the Development Lifecycle, drop a note in the comments or DM us!

Episode 32 of the Alosant Innovator Series features Jaimee Reinertsen of SparkFire Branding.

02/01/2024

✨ We recently had the privilege of helping Neal Signature Homes showcase their stunning new homes and personalized homebuilding experience with a brand-new website. Fresh copy, new design, reorganization, and SEO can do wonders for your digital presence. If you’re ready to refresh how you're telling your story, we'd love to help! ✨

11/23/2023

As we gather with friends and family, we're reminded how lucky we are to be part of an industry that connects people to home, family, neighbors and community. A huge THANK YOU to our clients, past and present, for trusting us to tell your stories.

11/20/2023

Spotlight on our co-founder and leader, Jaimee! Thanks, . Working together to create successful communities is our passion!

Jaimee is the co-owner of SparkFire Branding with fellow NTBA member Jim Reinertsen. She has been developing distinctive brands for vision-based real estate communities in all categories for over 20 years. Before opening SparkFire Branding in 2015, she was the Vice President and Chief Creative Officer of Wallace & Company and Ecendant Interactive, sister companies that also specialized in real estate.

Previously, Jaimee was the Vice President of Denver-based Milesbrand, where she worked for almost 9 years contributing to the firm’s record-setting awards. In addition to being an active NTBA member, she currently serves as a Vice Chair of the Urban Land Institute’s Community Development Council - Gold Flight.

A special thank you to Jaimee & the SparkFire Branding, LLC team for the creation and management of the NTBA website!

10/23/2023

Last week, we took a day out together to celebrate 🥳 8 years of with 8 things.

1️⃣ Connor flew in from Chicago to celebrate.
2️⃣ Tammy’s back from maternity leave.
3️⃣ We caught each other up on our focuses, from the housing market to AI, progressive web apps, and digital media changes.
4️⃣ Tammy & Cody celebrated 7 years at .
5️⃣ Escaped from a Cabin the Woods .
6️⃣ Went to the actual woods for paintball.
7️⃣ Had a happy hour al fresco.
8️⃣ Ate well and toasted another great year!

10/17/2023

Progressive Web Apps (PWA) or Web Apps are changing the landscape of the mobile application marketplace. Today on the blog, we discuss how modern Web Apps can improve your presence and engagement with a mobile-centric buyer at a fraction of the cost, time, and maintenance traditional mobile apps require.

Web Apps deserve your consideration for good reasons. You can build a unique, thoughtful, authentic place, but you'll be well-served to provide a delightful experience for your buyers. Welcome centers, websites, touchscreens, overview videos, and various marketing collateral are all valuable touch p...