The Reserve on 77

The Reserve on 77 Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Reserve on 77, Apartment & Condo Building, 6740 SW 4th Street, Lincoln, NE.

✨Welcome to The Reserve on 77

🏠Premier Studios, 1, 2, & 3 Bed Units
📍Brand New Smart Living in South Lincoln
⏱️Office Hours M-F 9am to 5pm; 6pm Thursday & Friday | Closed Weekends

📞Schedule a Tour Today | 531.249.5184
www.thereserveon77.com

🦆 MERV HAS ESCAPED. AGAIN.We really need to stop underestimating a rubber duck.Merv has disappeared somewhere around The...
09/08/2026

🦆 MERV HAS ESCAPED. AGAIN.
We really need to stop underestimating a rubber duck.
Merv has disappeared somewhere around The Reserve again, and this week he seems particularly pleased with himself.

He left us one message:

“Everyone around here is always waiting for something.
Bills. Good news. Bad news. Something you ordered three days ago and have checked for six times already.
Me? I'm not waiting for anything.
I'm just enjoying the view.
You humans spend an awful lot of time looking straight ahead.

-Merv”

🔎 Find Merv and be the first resident to return him to the Leasing Office to claim this week's $50 gift card!

Remember: Merv is hiding somewhere residents are permitted to access. No climbing, dismantling, or disturbing anything necessary.

And if you found him last week, you're officially retired from Merv hunting until next year.
Good luck.

Hard work pays off, so today, we rest! We will be closed on Monday, Sept. 7, for Labor Day and will reopen on Tuesday, S...
09/07/2026

Hard work pays off, so today, we rest! We will be closed on Monday, Sept. 7, for Labor Day and will reopen on Tuesday, Sept. 8. Have a wonderful long weekend!

09/04/2026
09/03/2026

Just appreciating the view. 🫶

🦆 MERV HAS ESCAPED.Well. That didn't take long.Sometime when no one was looking, Merv slipped away from the Leasing Offi...
09/02/2026

🦆 MERV HAS ESCAPED.

Well. That didn't take long.
Sometime when no one was looking, Merv slipped away from the Leasing Office and has taken up residence somewhere on the property.
He did, however, leave us this:

“You humans are always in such a hurry.
A minute here. Thirty seconds there.
Personally, I prefer to sit quietly and watch the numbers disappear.
It gets dark when the door closes.
— Merv”

That's it. That's the clue.
Merv will not be answering follow-up questions.
Management has already tried.
🔎 Find Merv and bring him back to the Leasing Office first to claim this week's $50 gift card to LeadBelly's!
And remember: look, don't dismantle. Merv is hiding somewhere residents are permitted to access, and you won't need to move, open, climb, unplug, or disturb anything that isn't normally meant for resident use.
Good luck.
You're going to need it.

There’s a new face at The Reserve on 77… and frankly, we’re not entirely sure who let him in.His name is Merv.He’s large...
09/01/2026

There’s a new face at The Reserve on 77… and frankly, we’re not entirely sure who let him in.
His name is Merv.
He’s large. He’s a duck. And he has absolutely no intention of staying where we put him.
Starting tomorrow, Merv will begin wandering off somewhere around The Reserve on 77 once a week throughout September.
When he disappears, he’ll leave a hint behind on our Facebook and Instagram to help you track him down.
Find Merv. Bring him safely back to the Leasing Office. Take your official victory photo with the fugitive. And you’ll walk away with a $50 gift card to a local business or restaurant!
A few rules before Merv gets any ideas:

🦆 One Merv hunt per week
📱 Hints will be posted right here on social media
🏃 First resident to return Merv to the Leasing Office wins
📸 Victory photo with Merv required, obviously
💰 Each weekly winner receives a $50 gift card
🏆 Residents may only win once and will become eligible to hunt again next year

Merv’s first escape is tomorrow.
Keep an eye on this page.
He thinks he’s clever.
We’ll see about that.

08/29/2026

You Know That “Coming Home” Feeling?

The door opens. The day stays outside. And suddenly, you can just exhale.

Warm, comfortable, and ready to become completely yours; this is the kind of first impression we love.

Come home to The Reserve on 77.

Come Say Hi!There are always a few friendly faces waiting to welcome you at The Reserve on 77! Whether you have a questi...
08/27/2026

Come Say Hi!

There are always a few friendly faces waiting to welcome you at The Reserve on 77!
Whether you have a question, need a helping hand, or just happen to see us around the community—don’t be a stranger! Stop by, say hi, and make yourself at home.
After all, home feels a little sweeter when you know your neighbors and your team.

Address

6740 SW 4th Street
Lincoln, NE
68523

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 2pm

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