03/11/2026
Comps are the starting point. They’re not the complete strategy.
I don’t just average sold data and pick a number. I look at:
• Where buyers psychologically stop filtering (300k vs 325k matters)
• How crowded that price bracket is
• Whether the home feels like a top 3 option in its range
• What kind of buyer we’re trying to attract
• Whether we want to invite competition or chase it Pricing is positioning.
And positioning determines leverage. If it’s not clearly compelling within its bracket, it won’t create urgency. Day one sets the tone.