08/31/2026
Another Old West Side Home Is PENDING… and This One Made Some Noise. 🏡✨🔥
1729 23rd Avenue is officially PENDING! Multiple offers came in within the first 24 hours, and the home was PENDING within days. 🎉
That kind of response is exciting—but it also doesn't happen by simply putting a home on the MLS, sticking a sign in the yard and hoping the right buyer finds it.
At HOME Real Estate, we believe you don't just list a home. You create a market for it.
The work on 1729 23rd Avenue started long before the first buyer walked through the door. We looked at the property through the eyes of the buyer and developed a complete strategy around how it should be presented. What should stay? What should go? What needed to be elevated? What would photograph beautifully? What would make someone scrolling through hundreds of listings suddenly stop and say, “WAIT… what is THAT house?”
Then came one of my favorite parts: staging and styling. 🤍 We curated the furniture, rugs, artwork, bedding, greenery, lighting and accessories to complement the home rather than compete with it. We created cozy corners, improved sightlines and made sure every important space had a purpose. Because great staging isn't really about furniture. It's about creating emotion. We want buyers to walk through the door and immediately start imagining their life there.
Next came professional photography and our visual marketing. 📸 Your first showing doesn't happen at the front door anymore—it happens online. Buyers are making decisions in seconds, so we want every photograph, every angle and every detail to help tell the home's story. Then we take that imagery and build an entire campaign around it through cinematic video, social media, digital marketing, email marketing, database exposure, buyer and agent outreach, neighborhood marketing, print, open-house promotion and continued follow-up.
And yes, we're a little EXTRA about it. 😂✨
We don't believe one marketing channel is enough. Someone might discover the property on Instagram. Another buyer might receive it from their agent. A neighbor might send it to a friend. Someone else may see a video and suddenly realize this is exactly the neighborhood they've been waiting for.
Every touchpoint matters.
And when we're selling on the Old West Side of Longview, we aren't just marketing the house. We're marketing everything that makes this neighborhood special—the mature trees, beautiful architecture, established streets, character, history and proximity to Lake Sacajawea. These homes have personality, and their marketing should too.
Then the market responded.
Multiple offers within 24 hours. 🔥
PENDING within days. 🎉
That's the part everyone sees.
What they don't always see are all the decisions, preparation, staging, styling, photography, video, advertising, outreach and strategy that happened before the result.
And 1729 23rd Avenue isn't an isolated success.
We've been incredibly fortunate to represent a growing collection of homes throughout the Old West Side, including recent sales at 1614 21st Avenue, 1527 23rd Avenue, 1708 Kessler Boulevard and 1514 25th Avenue. Different houses. Different sellers. Different price points. Different strategies. But the same philosophy every single time:
We don't simply put homes on the market. We create a market for them.
Across several of our recent sales, we've also seen exceptional price-per-square-foot performance, with homes reaching the upper end of their competitive market segments. And THAT is what gets me excited. Because this isn't about collecting SOLD signs. It's about asking how we can elevate the presentation, increase exposure, create buyer excitement and position each property for the strongest possible outcome.
We do staging. Styling. Professional photography. Cinematic video. Drone. Digital advertising. Social media. Email campaigns. Database marketing. Neighborhood outreach. Print marketing. Open houses. Buyer-agent outreach. Strategic pricing. Launch strategy. Follow-up. Negotiation.
Basically…
WE ARE EXTRA. 😂🔥
And we're completely okay with that.
Because when you're selling one of your largest financial assets, why would you want ordinary marketing?
If you're considering selling on the Old West Side—even if you're six months or a year away—call me before you're ready to list. That's when the best work can happen. I'll walk through your home with you and tell you what I would change, what I wouldn't touch, where I'd spend money, where I absolutely would not spend money, what we'd stage and exactly how I would position your property for the market.
And I don't just want to tell you our marketing works.
I'd love to show you the data. 📊
Let's look at our recent sales, days on market, price-per-square-foot performance, buyer response, marketing engagement, staging, photography, videos and the strategy behind the results.
Because pretty marketing is fun.
Pretty marketing that creates competition? Even better. 🔥
If you're wondering what YOUR home could do with the right preparation, presentation and exposure, let's talk.
Your home deserves more than a listing. It deserves a launch. 🏡✨
Gena Graham, Realtor®
HOME REAL ESTATE
Longview • Old West Side • Kalama • Woodland • Southwest Washington
