10/01/2026
Something spooky is happening at the shopping center. đ»
Halloween may be October 31, but consumers aren't waiting until October to celebrateâand neither is retail.
At Old Town Shopping Center in Dallas, August foot traffic increased 11.35% year over year, according to Advan Research. Michaels and Tom Thumb both saw year-over-year gains during the same period, as consumers headed into a fall season increasingly shaped by DIY, décor and trends that move from social feeds to shopping lists faster than ever.
For us, the interesting part isn't just Halloween. It's what the shift says about tenant mix.
As consumer interests evolve, combining the consistency of grocery with complementary specialty retailers can give neighborhood centers more opportunities to participate in the moments driving consumers to shop.
This Halloween, DIY appears to be having its moment. Next season, it could be something entirely different.
The trick may just be in the mix.
Read our latest look at what early fall foot traffic can tell us about changing consumer behavior: https://westfin.com/blog/2026/10/01/the-halloween-creep-what-early-fall-traffic-tells-us-about-neighborhood-retail/