10/07/2026
Sellers ask what they are actually paying for, and it is a fair thing to ask out loud.
Pricing comes first, and it has less to do with opinion than with knowing exactly which three houses on which three streets a buyer will be weighing yours against next month.
Then the marketing, meaning photographs that survive a phone screen, a description that sounds like a home rather than a spec sheet, and enough reach that you end up with more than one interested party, because one party is not a negotiation.
After that it turns into logistics: showings scheduled around your actual life, paperwork chased, the lender and the title company nudged along every few days.
And then the negotiating, which is usually where the compensation earns itself back several times over.
Very little of that is glamorous, but it is most of the job.
Ask me for a free copy of my book if you want the longer version.
https://gregjones.book.live/biz-card-book