Hawthorn Innovations

Hawthorn Innovations A full service creative agency with a specialization in food and beverage marketing.

03/18/2026

Hi! We are Hawthorn Innovations — a multifaceted agency combining creative, production, supply chain, beverage strategy, and American-made manufacturing under one roof. If you can dream it, we can bring it to life—from digital to physical at scale. You’ll be hearing a lot more from us soon !

As good as gold ✨Last year, came to us with the task of developing digital content and a drink strategy for the launch ...
06/15/2022

As good as gold ✨

Last year, came to us with the task of developing digital content and a drink strategy for the launch of their newest expression, Primavera. We made sure to capture the summer vibe of this limited edition, orange-wine-finished reposado with photo, video, and custom drink strategy development.

Don Julio came to us with the task of trying to develop the digital content and drink strategy to launch their newest ex...
06/12/2022

Don Julio came to us with the task of trying to develop the digital content and drink strategy to launch their newest expression Primavera last year. We wanted to be sure to capture the summer vibe of this limited edition orange wine cask finished Reposado. So we brought the content to life using photo, video, and drink strategy development as part of the product launch.

And it was as good as gold 
✨

*Scroll through the carousel to check out how it came to life.

We continue to grow as a dynamic company with many new positions available. We are hiring for a Digital Producer, 3D De...
06/08/2022

We continue to grow as a dynamic company with many new positions available. We are hiring for a Digital Producer, 3D Designer, Bar Specialist, Stylist, Inventory Specialist, & Project Manager. Prior agency experience a plus. Great pay, unlimited vacation program, benefits, and super cool creative colleagues.

DM for more information or send a resume to [email protected] our HR manager.

01/10/2020

As content creators that love the documentary format, Hawthorn Innovations is always looking for a great story. So we recently sat down with Sasha Chack, owner of , and he shared his story with us. We talk about his journey of bringing the New York City Jewish Deli to Louisville, KY., as well as a brief history of eastern European Jewish cuisine. Stay tuned for the full short documentary.

01/03/2020

The Day of the Dead (el Día de los Mu***os), is a Mexican holiday where families welcome back the souls of their deceased relatives for a brief reunion that includes food, drink and celebration. A blend of Mesoamerican ritual, European religion and Spanish culture, the holiday is celebrated each year from October 31- November 2. While October 31 is Halloween, November 1 is “el Dia de los innocents,” or the day of the children, and All Saints Day. November 2 is All Souls Day or the Day of the Dead. According to tradition, the gates of heaven are opened at midnight on October 31 and the spirits of children can rejoin their families for 24 hours. The spirits of adults can do the same on November 2.

01/03/2020

Oaxaca the epicenter of mezcal production and a brightly painted and intense city of amazing energy and exuberance. Its people, and culture are infectious and if you spend a few days there you often are planning your next trip before you even leave.

To be called mezcal, the spirit must be made in one of nine Mexican states: Durango, Guerrero, Guanajuato, Michoacán, Oaxaca, Puebla, San Luis Potosí, Tamaulipas and Zacatecas. Due to recent DO alignments other agave spirits outside these states can not label themselves mezcal. This is highly contested and an ongoing debate. While increasing popularity of the category has lead to some needed regulations, some of these regulations and imaginary lines in the sand, leave out producers who have been making agave spirits in this style well before any gr**go was drinking mezcal. All arguments aside on labels the agave spirits of central and southern Mexico made in the “mezcal” style is a rabbit hole of deliciousness and delight.

01/03/2020

At the taller de barro negro “the black mud workshop” ran by Lorenzo Mateo Ortiz and his wife in Oaxaca they still make black clay pottery by hand in the traditional way. They delicately craft the pottery with homemade tools and subtle slips of the hand, and then in similarities to mezcal fire the clay in small pits to finish the pieces.

Barro negro pottery ("black clay") is a style of pottery from Oaxaca, Mexico, distinguished by its color and creative designs. Oaxaca is one of few Mexican states which is characterized by the continuance of its ancestral crafts, which are still used in everyday life. The most famous town for this is San Bartolo Coyotepec is a Zapotec community with a pottery tradition that goes back more than 2000 years.


Address

1001 Logan Street #210
Louisville, KY
40204

Telephone

+15022976704

Website

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