11/04/2025
Here is my best FREE ADVICE that almost every homeowner will disagree with:
Don’t list your home at or above fair market value. List it at or below instead.
It’s the best chance sellers have at getting not only a really good offer... but multiple offers.
Homeowners nowadays think if I tell them that comps support a $700k price point, then we should list at $700k or higher.
“Why not?” they say.
If we don’t get any bites, then we’ll just reduce the price.
Sounds simple, but this is the biggest mistake I see homeowners (and Realtors) make in today’s market.
Because here's what buyers REALLY think when they see a “Price Reduced” sign in your yard:
"I wonder what's wrong with that home?"
They don't think you just priced it too high the first time. They don't think you were just seeing if you could get top dollar first.
If a house sits for a couple of weeks and goes through one or two price reductions, the truth is most buyers (and your neighbors) will think there is something very wrong with your home.
That's why it's so important to price your house correctly to begin with.
I've had people want to list $10,000 or sometimes $50,000 over what I suggest! They think that because it's such a strong seller's market, they can get the absolute highest dollar for their home.
But in the last six months, I've seen this backfire.
The house sits. Price reduction after price reduction.
And finally sells...often for less than what I initially suggested because the homeowners are so frustrated at this point.
Yep, it's still a strong market. But it's more important now than it was just six months ago to make sure you price it right. Homes that are priced competitively tend to sell faster and have multiple offers to choose from.
Fortunately for me, my sellers trust my advice. By following my marketing and pricing strategies, they're seeing their properties go under agreement quickly and for more than they could have hoped for.
Don't scare off potential buyers with price reductions. Price it right the first time.
- Shannon
(978) 697-6953
