09/25/2026
I WAITED OVER TWO YEARS FOR THIS OPPORTUNITY! ❤️
See where I'm pointing? That's MY market in New York!
Something I don't talk about nearly enough is the investment I make behind the scenes in my real estate business.
When I first discovered Platform Marketing, I knew I wanted to be part of it. The catch? They only work with ONE agent per market, and mine was already taken.
So I waited. OVER TWO YEARS! And when my market finally opened up, you better believe I jumped at the opportunity! 😂
I invest THOUSANDS of dollars every year into marketing because I believe the homes my clients trust me to sell deserve more than a sign in the yard and a listing on the MLS. I want to give them the exposure, creativity and attention they deserve.
Last week, I had the opportunity to travel to Boise, Idaho, for our Platform Marketing Mastermind. I spent time with some of the brightest minds in real estate, exchanging ideas, sharing experiences and learning from people who understand what it takes to build a business.
And boy, did I come home with some NUGGETS! Here are a few that really stuck with me.
Ad spend changes everything. You have to be willing to invest in your business if you want to grow. But it's not just about spending money.
It's about having a strategy, being intentional and putting your business in front of the right people.
Authentic marketing matters. People want to know WHO they're working with. They want real stories, real connections and someone they can trust. That's why I love sharing my community, my clients' stories and even a little of my crazy life along the way! 😂
Don't quit too early. Delegate, don't give up! This one really hit home for me. I'm the girl who thinks she can do EVERYTHING herself. But building a business means knowing when to ask for help, trusting the people around you and giving your ideas enough time and consistency to work.
One thing I've learned throughout my career is that we can accomplish so much more than we think when we're willing to discipline ourselves, stay consistent and keep showing up, even when things don't happen as quickly as we'd like.
After all, I waited over two years just to become part of this group!
I'm incredibly grateful for my Platform family, the friendships I've made and the opportunity to keep learning from people who challenge me to think bigger.
I came home with fresh ideas, a full notebook and plenty of work to do. And I wouldn't have it any other way because at the end of the day, every investment I make in my business is an investment in how I serve my clients.
Who you hire matters And so does who THEY surround themselves with. ❤️
~ Kim
