Shana Rossdale, Madison Area Realtor

05/30/2024

05/26/2024

SCAM ALERT! Someone is impersonating me and posting fitness equipment on Facebook marketplace! That is NOT me I am NOT selling anything on Facebook marketplace! It looks like they set up a new account with my name and photo and are asking people to pay through Facebook or PayPal.

11/25/2022

Happy Thanksgiving everyone!

Eat, drink, and be thankful. Happy Thanksgiving, friends!

04/21/2022

01/11/2022

January is the new April! Let's GOOOO! 😀

WINTER is the new SPRING! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are pros and cons to consider to help you decide if you should list now or wait⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PRO: Buyers who are willing to trudge through the snow are typically pretty motivated. Whether they already sold their house, are relocating for a job, or that perfect-for-them home just happens to hit the market mid January (it could be yours!) these buyers are ready to MOVE!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PRO: Listing in Winter means less competition for your house.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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New buyers tend to emerge from their Winter cocoons in the Spring. Because of that, a lot of sellers think they're going to wait for that "sweet spot" to list. But is it really that sweet when every seller is following that same plan? Something to consider!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When you're the only house for sale on the block, there will be less options to be compared to!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PRO: Buyers want to lock in their interest rates yesterday! Interest rates are still hovering at historic lows making buyers ready to make a move!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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On the flip side, here are some of the cons to consider.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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CON: Possible limited curb appeal - Do you have a house that really shines in the Summer? A beautiful pool you'd love to show off, a great spot on the water, amazing sunset views from your porch?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If your home has several *Summertime* features that don't show as well in the Winter, you might want to hold off until Summer mode so you can showcase your home at it's best.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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CON: Less competition - Are you thinking "WAIT! I thought you just said that's a PRO!" Let me explain.. while your home itself tends to face less competition in Winter months, there are also less buyers looking in general meaning you might not see that heat of the market competition sellers can experience. That being said, you will likely still have multiple offers... you'll maybe get only 10 instead of 20 ;)

01/10/2022

Who do YOU know that is thinking about buying and/or selling this year? I'd love to help!

Buyers are hitting the ground running this year! 🏃‍♀️ 🏃‍♂️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are a few of the houses that we are on the lookout for right now 👀 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our Buyers are pre-approved, serious, and ready to find the house of their dreams! If you have a house that fits any of these criteria and you are thinking of selling, send me a message! I love playing match maker ♥️🏡 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And if you are a fellow agent, let me know what you have coming up!

04/04/2021

SELL first and then BUY...or BUY first and then SELL...??
Which comes first? The 🐓or the 🥚? There are a few different strategies we can use to put you in the best position as both a buyer and a seller. Talk to me about which one is right for you!

03/26/2021

Question: Is the real estate market heading in the same direction as 2006-2008? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Answer: NO. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One thing to keep in mind is that our current market is drastically different from our market in 2006-2008. In fact, it's basically the opposite. During "the crash" we had oversupply of listing inventory and not enough buyers. Also, the majority of Sellers were under water on their mortgages. Right now, we have an extremely low supply of inventory in the majority of the country (meaning there are more buyers looking for homes than there are homes for sale) which has driven up home prices. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Secondly, homeowners have a substantial amount of equity. “In the third quarter of 2020, the average homeowner gained approximately $17,000 in equity during the past year. This marks the largest average equity gain since the first quarter of 2014.” So very few sellers are underwater on their mortgage.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are also higher standards for loan qualification today than there were in 2006-2008. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Lastly, there are tons of buyers on the market right now who want to take advantage of our historically low interest rates. ⠀⠀⠀⠀⠀⠀⠀⠀
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I want to help my clients to make smart real estate decisions so with all the madness in the market and the headlines out there that might scare people into thinking we’re heading into another housing bubble, I thought it would be helpful to share these details. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’re considering leveraging the equity in your home while also taking advantage of low interest rates, let’s chat! I can put together an equity analysis based on your home’s current market value vs what you owe and we can take a look to see if now is a good time for you to make a move!

03/17/2021

You don't need LUCK 🍀 to get an accepted offer, you need a real estate agent who understands the market, a winning strategy for writing offers, patience, and determination!

If you are ready for homeownership, I will get you there! Message me today!

03/17/2021

This is the PERFECT time for MOVE-UP BUYERS!! ⠀⠀
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What I'm hearing from a lot of homeowners is that they want to take advantage of this seller's market but they are afraid of being a buyer in this market. ⠀⠀⠀⠀⠀
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It's still a great time to move-up and here's why...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1. The amount of money you can make on your sale is incredibly high RIGHT NOW which will give you the ability to purchase at a higher price point and/or give you extra funds to use for a competitive edge when buying. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Interest rates are so low that your buying power is higher than ever.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. Competition is lower in higher price points. So you might have 10-20 offers on your sale but you won't necessarily be up against that many on your purchase...win/win!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4. In a seller's market, you can pretty much choose your offer terms and coordinate a timeline that will make your move easier. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
There are some specific strategies that we can use to make your double move smoother. And don't forget ☝️, presentation and strategic pricing is SUPER important right now in order to get the most from your sale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've put together a helpful checklist ☑️for navigating a double move. Message me if you'd like a copy. ⠀
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If you have any questions, please reach out, I'm always happy to chat!

03/17/2021

A DIFFICULT LESSON TO LEARN. 😖⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A word of caution: Don't fall in love with your dream home before having a plan, especially if you have a home to sell.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've seen this exact story play out before....
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You set yourself up on an internet home search to "keep an eye on the market". ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After checking your inbox one morning, you see that the perfect house in your favorite neighborhood, with a massive kitchen island and enough closet space for an insanely large shoe collection, has just hit the market. You immediately call yours truly to say you want to see it ASAP. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But here's what happens:⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Due to the extremely low levels of inventory and the popular neighborhood where this house is located, the house already has 20 showings scheduled by the time you contact me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. You don't have a pre-approval yet because you were "just looking" meaning you can't actually write an offer on this house and it won't be on the market long enough to wait for you to go get one now. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. If you have a house to sell, you haven't figured out if you can write an offer on a new home without having your current home under contract. You still need to figure out your financing - if you could carry both mortgages or if you needed a home sale contingency. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
To wrap this up, you aren't going to be the next owners of this dream home because you weren't prepared. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So your takeaway lesson from today's story: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
if you're currently on a "just to see what's out there" home search or considering making a move this year, we need to talk YESTERDAY! No, LAST WEEK!⠀⠀⠀⠀⠀
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Message me today to get your ducks in a row so that when that perfect-for-you house does land in your inbox, you're in the best position possible. 🙌