Matt Olencki - Marketing for Realtors

09/30/2025

I’ve got a secret… 🤫 it’s that there’s no secret ~best time~ to post on Instagram (aside from when your followers are actually active) 🤯 It’s 2025, let’s take the guesswork out of your content as a real estate agent! Have you checked when your sphere is actually active lately?

06/18/2025

Hashtags are officially DEAD 😵

Over the past few years hashtags have become less important, and SEO (Search Engine Optimization) Keywords have become vital in getting your content out to more people📱👥Wondering what this means? 🤔

Let’s talk this vs. that.. here are 5 SEO Keywords you should (and shouldn’t) be using as a real estate agent on social media! And yes, the last one is probably THE most important 💙😉

11/19/2024

I am so incredibly grateful to be recognized among these incredible real estate powerhouses. 💙 Thank you CB, I truly love what I do!

Top-performing brand affiliated real estate professionals are recognized for their dedication to growing their business and serving the communities in which they work.

08/26/2024

You’ve probably been hearing about a lot of new updates to Instagram lately. But what ones are actually worth using as a real estate agent? 🤔 Here are my top 5 picks:

💙Made for You Content - Instagram will compile photos and videos from your camera roll into a reel based on topics such as events or locations and pair it with suggested music. You can then edit and post!
 
💙Profile Banners and Music - These are two of the newest additions allowing you to personalize your profile even more! This helps build and differentiate your branding as a real estate agent.
 
💙Inspiration and Trending Audios - These two additions to the Professional Dashboard help make content creation easier by taking the guesswork out of the content you can and should be creating to reach wider audiences!
 
💙Temporary Notes on Content - These additions to posts and reels allow you to get front and center to interact with your sphere in a new and fun way across your own content and others too! They only last 24 hours.

💙More Photos in Carousels - Instagram now allows up to 20 photos or videos in carousel posts giving you the opportunity to share more broken down information or showcase more photos of listings, events, locations, etc.

So, comment below which one you’re most excited to use!

12/28/2023

Being an agent your clients can know, like, and trust means having the latest info. Screenshot and share a market snapshot!