The Alexander Company

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The Alexander Company Over 40 years' experience specializing in historic preservation, urban infill, & affordable housing.

Nationally recognized for urban development and historic preservation achievements, the Madison, Wisconsin-based Alexander Company is a leading force behind the creation of affordable housing communities and solutions. As a master developer, the Company oversees the financing, design, construction, marketing, and property management of developments in-house, providing a diverse team of experts for owners, investors, and partners. Alexander Company projects create new urban focal points and restore glory to important landmarks that define cities. The company has completed a variety of mixed-use “urban renaissance” master-planned developments, incorporating new construction, historic preservation or both.

Once part of the sprawling textile operation along the Dan River, White Mill – now known as Dan River Falls, is one of t...
10/09/2026

Once part of the sprawling textile operation along the Dan River, White Mill – now known as Dan River Falls, is one of the last remaining physical expressions of Danville’s role as a textile-manufacturing powerhouse.

In partnership with the Danville, VA - Government Industrial Development Authority, we restored the iconic 650,000-square-foot mill to its former glory.

A Reimagining Steeped in History

04/28/2026

A historic landmark, reimagined.

Dan River Falls is nearing completion, with just a few commercial spaces and final site work still underway. This transformation wouldn't have been possible without the support and collaboration of the Danville community Danville, VA - Government, and we're grateful for the partnership every step of the way.

We're proud of what's been accomplished here and excited to see the continued impact this community will have for years to come.

Address

2450 Rimrock Road, Suite 100
Madison, WI
53713

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 12pm

Telephone

+16082585580

Website

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