Eric Sells Madison WI Real Estate

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Eric Sells Madison WI Real Estate You can reach at 608-279-5811 or [email protected] I work mainly in Madison, Fitchburg, Verona and Middleton as well as the surrounding area.

Helping clients buy and sell homes and condos in the Madison WI area for over 40 years, Eric Reusch CRS, GRI, CNE, Realtor, is an experienced real estate broker who you can count on. Helping Nice People Move as either a Buyer's Agent or Seller's Agent for over 40 years - Experience cannot be taught, it can only be earned. Meeting and exceeding client's expectations leads to a steady stream of referred home buyers and sellers.

Would you rather: move before the holidays, or wait until spring? 🏡Both are real strategies, and they trade off in oppos...
10/22/2026

Would you rather: move before the holidays, or wait until spring? 🏡

Both are real strategies, and they trade off in opposite directions.

Move now — less competition for the homes that are out there, sellers who are motivated rather than testing the market, and more room to negotiate. The tradeoff is a shorter runway and a move squeezed into a busy season.

Wait for spring — more listings, more choice, and better weather for everything from photos to moving day. The tradeoff is more buyers competing for the same homes, and prices that tend to firm up when they do.

There's no universally right answer here. It mostly comes down to whether your priority is selection or leverage.

Which way are you leaning? Let us know in the comments.

October gives sellers less useful evening light every week. 🌇Once the clocks change in most places, a 5:30 showing that ...
10/20/2026

October gives sellers less useful evening light every week. 🌇

Once the clocks change in most places, a 5:30 showing that felt bright and open in September can become a walkthrough in the dark. It's a small shift that changes a lot: buyers can't see the yard, the natural light you're selling doesn't show up, and rooms photograph — and feel — smaller.

A few things that help:

- Get your exterior photos taken on the next bright afternoon

- Turn on every light before a showing, and replace any bulbs that don't match the others

- Open the blinds before a daytime showing so the remaining natural light can do its job

- Light the walkway and the entry — the first ten seconds happen outside

- Add a lamp to any room that only has an overhead light

None of it costs much. The point is to adjust before the first dark showing catches you by surprise.

Call/text/email us at (608) 279-5811 or [email protected] if you have questions

10/15/2026

If you've been weighing whether to keep the house and rent it out, it's worth hearing the other side: plenty of the time, selling is the clearer call.

You need equity. If the down payment on the next home depends on this one's proceeds, that usually settles it. Stretching to carry two mortgages is where this decision goes wrong most often.

The numbers don't work. Rent that doesn't cover the carrying costs, with no strong case for appreciation, is a monthly subsidy to a house you no longer live in.

The house needs work. Deferred maintenance, an aging roof, old systems. Tenants don't defer those costs — they surface them.

Your home sells well right now. A softer headline market doesn't mean your specific house is sitting.

You don't want the job. Being a landlord is ongoing work, not a one-time decision. Plenty of owners run the numbers, see a decent hold on paper, and sell anyway because they'd rather have a clean break and a simpler life.

Keeping the house isn't a free option. It just doesn't come with a monthly bill that makes the cost obvious.

Read the full article: https://ericreusch.myagent.site/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move/

Most owners weighing "sell it or rent it out" start with two numbers: what the house would sell for, and what it would r...
10/13/2026

Most owners weighing "sell it or rent it out" start with two numbers: what the house would sell for, and what it would rent for.

Those two numbers don't answer the question.

What matters is what each path nets you over the years you'd actually hold it. On the sell side, that's the proceeds after commission, closing costs, and whatever it takes to get the deal done — and then what that equity goes on to do next. On the rent side, it's the mortgage plus property taxes, insurance, a maintenance reserve, a vacancy allowance, and management fees if you won't be handling it yourself.

And a rental pays you in three ways that arrive at different speeds: monthly cash flow, the principal your tenant is quietly paying down, and appreciation over time. A house that barely breaks even each month can still be a strong hold. One that cash-flows can still be the wrong call if you need that equity for the next place.

Run it with real local numbers for your specific house. Rent, taxes, and appreciation vary enough from one neighborhood to the next to flip the answer.

Read the full article: https://ericreusch.myagent.site/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move/

10/08/2026

Keeping your old house and renting it out sounds simple. It's manageable — but five things change the day a tenant moves in, and every one of them is easier to handle before than after.

🏦 Your lender — most primary-residence mortgages require you to move in and live there for a set period first. Confirm where you stand before you plan around it.

🛡️ Your insurance — a standard homeowner's policy doesn't cover a home rented out long-term, and a landlord policy generally runs about 25% more.

📋 Your HOA — rental caps, minimum lease terms, and approval processes are the reason some owners can't take this path at all.

🔑 Your tenant — screening, a proper lease, security deposit rules, and your state's and city's landlord-tenant law. This is the part that goes wrong when it's rushed.

⏰ Your time — a few hours a month in a quiet stretch, and whole days when something breaks or someone moves out. The 2 a.m. water heater call is real.

Nothing on that list is a reason not to do it. All of it is a reason to do it on purpose.

Read the full article: https://ericreusch.myagent.site/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move/

Why are more owners asking whether to rent out the house they're leaving?Two things. Just over half of homeowners with a...
10/06/2026

Why are more owners asking whether to rent out the house they're leaving?

Two things. Just over half of homeowners with a mortgage are carrying a rate below 4%, while a new loan today costs closer to 6.7%. That old rate is an asset, and selling means handing it back.

And the market has loosened. There's more unsold inventory than there's been in over a decade, and homes are taking longer to move.

Put those together and you get what now has a name: the accidental landlord — someone who listed, didn't get the number they wanted, and rented the place out instead. That group recently hit a three-year high.

It's still a small slice of the market, and it isn't the right answer for everyone. But it's a real question now, and the owners who come out ahead are the ones who decide on purpose, before they list, with the numbers in front of them.

Read the full article: https://ericreusch.myagent.site/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move/

When people move, there's usually an assumption built in: you sell the house you're leaving and put the money toward the...
10/01/2026

When people move, there's usually an assumption built in: you sell the house you're leaving and put the money toward the next one.

More owners are pausing on that this year and asking a second question — should I sell it at all, or keep it and rent it out?

We just published a post that walks through both paths: what each one actually nets you, what really changes the day you become a landlord, and when selling is simply the better call.

Read the full article: https://ericreusch.myagent.site/sell-it-or-rent-it-out-how-to-decide-what-to-do-with-your-home-when-you-move/

The home inspection might be the most misunderstood step in buying a home. 🔍Here's how it really goes: an inspector spen...
09/29/2026

The home inspection might be the most misunderstood step in buying a home. 🔍

Here's how it really goes: an inspector spends a few hours with the home's major systems — roof, structure, electrical, plumbing, heating and cooling — then hands you a report of everything they noticed.

And here's what surprises most first-time buyers: almost every inspection finds something. That's normal. Most findings are routine maintenance notes, some are worth a conversation with the seller, and once in a while one is a genuine reason to walk away.

Knowing which is which — that's where experience comes in, and it's a conversation we have on every purchase.

Call/text/email us at (608) 279-5811 or [email protected] if you have questions.

Want to be settled in a new home by the holidays? The clock starts earlier than most people expect. ⏰Here's the honest m...
09/24/2026

Want to be settled in a new home by the holidays? The clock starts earlier than most people expect. ⏰

Here's the honest math: a few weeks of focused searching, a week or two of offers and negotiation, then a month or more from accepted offer to keys — plus the move itself. Add it up, and holidays-in-a-new-home usually means starting in September or early October.

No need to rush anything. It just helps to do things in order: talk financing first, build the wish list, then start touring.

If that picture is on your mind for this year, reach out and we'll map the timeline against your situation. Call/text/email us at (608) 279-5811 or [email protected] if you have questions.

Address

440 Science Drive #203
Madison, WI
53711

Opening Hours

Monday 8:30am - 8pm
Tuesday 8:30am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 7pm
Friday 8am - 4pm
Saturday 11am - 6pm
Sunday 11am - 6pm

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