09/04/2026
New Home Median Prices are Now $40K Cheaper Than Existing Home Prices
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
New-home sales dropped 10.5% from June to July, according to the latest report from the U.S. Census Bureau. Builders have 488,000 homes on the market, and the median price on those homes fell to $393,800, a number below the median price of an existing home.
Builders are pricing new construction under the resale market, and buyers are noticing. More than a few are wondering, “Why not just focus on new homes?”
Incentives are called that for a reason. And if builders are offering more than existing-home sellers to reduce the cost of a home purchase, cash-strapped buyers are going to lean.
What gets lost in all the incentive talk is what they mean for buyers five years down the road.
We’re breaking down the numbers to explain why builders can price this low, plus two agent plays to put into action this week: one for content, one for client conversations.
What Just Happened in New-Home Sales
New-home sales cooled in July while inventory kept climbing. Sales fell 10.5% month over month, to a seasonally adjusted annual rate of 607,000.
That’s down 6.3% year over year from July 2025’s rate of 648,000.
Meanwhile:
• New homes for sale rose to 488,000, up 1.9% from June’s 479,000
• Months’ supply climbed to 9.6, up from 8.5 in June
Anytime months of supply is greater than six, it signals a buyer’s market for that price segment. More supply means more options for active buyers and a greater likelihood of concessions to sweeten the deal.
Builders Are Pricing Below the Resale Market
New-home prices dropped below the resale median in July, giving buyers a clear price advantage on new construction.
• Median new-home price: $393,800, down 2.3% from June’s $403,100, the lowest mark since March 2026
• Median existing-home price: $434,100 (National Association of Realtors, July)
New construction runs $40,300 cheaper than resale at the median. Frame that as monthly savings, with real numbers, and your buyers see the difference even more clearly.
Aside from the price difference between resale and new construction, builders are leaning on incentives to move inventory, according to a new ResiClub report:
• K. Hovnanian: a 10.8% incentive rate, $58,000 off a $539,000 home
• Lennar: a 12.9% incentive rate, $51,600 off a $400,000 home
Builders call 5-6% a normal incentive baseline, and current numbers run close to double that mark.
Yet, while builders offer more tantalizing incentives, NAR chief economist Dr. Lawrence Yun points to resale demand holding steady despite the higher cost of...
Finish the Story - https://conta.cc/4dmBbK2
Email from Chuck Barberini Real Estate Weekly update - Bay Area Real Estate Market Chuck Barberini Real Estate - Weekly Newsletter "Just Thinking" “Just Thinking" I was sitting around the other day th