Russell Realty

Russell Realty Russell Realty: A family name signifying commitment and top-tier real estate service in North Texas. Your referrals are important to us! It’s a family name.

Russell Realty is more than just a business name. And it represents our unwavering commitment to serving our clients with the utmost care and expertise. We're locally owned and operated, and we know and love the North Texas area. We can guide you through the housing market to be sure you feel confident, heard and cared for every step of the way. More than 80% of our clients have worked with us bef

ore or were referred by family and friends. This is a testament to the trust and confidence they place in our services. Our experience is extensive, with hundreds of successful transactions, making us a leading force in North Texas real estate. If you're selling, you can count on us to help you navigate the process with as little stress as possible. We know how to prepare your home, and we're here to help. We'll use an aggressive marketing plan to bring more buyers with higher offers. Our goal is to give you incredible service and advice, while getting you to the closing table with confidence that you secured the best price on your home. If you're buying a home, our agents are hard working professionals who spend time to understand your needs, research the best housing options, and will assist you with finding a lender, negotiating the contract, and getting your family into your home sweet home as smoothly as possible. Our Broker, Charles Russell, is a life-long North Texas resident, and a proven top Realtor in the North Texas area. Here at Russell Realty, we are passionate about what we do. We work hard to help people make the best housing decisions for their families. We would love to help you buy or sell your next home. Let's get started today!

Smaller homes are having a moment.That’s because affordability is tight and, for many buyers, smaller is what fits the b...
06/01/2026

Smaller homes are having a moment.

That’s because affordability is tight and, for many buyers, smaller is what fits the budget. And builders are listening.

Newly built homes have been trending smaller since 2014 – and that’s on purpose.

They're more affordable than larger homes. And many come with built-in community amenities like walking trails, fitness centers, and even co-working spaces, so less space still delivers.

If you've been feeling priced out of bigger homes, a smaller one could fit your budget and your lifestyle. And with brand-new everything, it may not feel like as much of a compromise as you think.

DM me to walk through what's available in our area.

After a year or more of rates coming down, things have changed. And lately, mortgage rates have been climbing again. And...
05/31/2026

After a year or more of rates coming down, things have changed. And lately, mortgage rates have been climbing again.

And if that's made you wonder whether you should delay your move until they drop, you're not the only one.

The honest truth is that rates probably won't come down much until inflation cools off and some of the global uncertainty settles. And no one knows exactly when that'll be.

But what most headlines won't tell you is that rates aren't the only thing that affects affordability. Sure, they’re a big factor, but not all of the affordability news is bad.

Wages, home prices, and inventory are all trending in a direction that could still help make your move possible.

Want to know what that actually looks like for your situation? Drop a comment or send me a DM.

Because even though rates are higher, there are pockets of opportunity in any market, if you know where to look.

The Truth About Affordability TodayYes, rates have been volatile, and global instability is keeping them from settling d...
05/30/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Let's be real with each other for a second about affordability.

A lot of people have been waiting for rates to drop or prices to come down before making a move. But the reality is, som...
05/29/2026

A lot of people have been waiting for rates to drop or prices to come down before making a move. But the reality is, sometimes life changes before the market does.
A growing family.
An empty nest.
A new job.
Retirement.
Needing to be closer to loved ones.

Those are the real reasons 1 in 5 buyers last year said they felt like they had to move, no matter the market. Because life doesn't wait for the timing to be perfect.

And if that’s where you are right now, you can still move. You may even have more options than you think. You just need someone who can help you find them.

The Real Reason Some People Are Still Moving Right NowLife changes. Priorities shift. Families grow. Kids move out. Care...
05/28/2026

The Real Reason Some People Are Still Moving Right Now

Life changes. Priorities shift. Families grow. Kids move out. Careers evolve. And eventually, the house you’re in may stop fitting the life you’re living.

If that’s been weighing on you lately, let’s talk through what your options could realistically look like today, no matter where rates or prices are.

Life can’t always wait for perfect market conditions. Maybe you don’t have to either.

You may be telling yourself you’re going to wait to move – maybe you’re hoping mortgage rates will come down, prices will fall, or the market will feel a little easier.

Tempted to price your house high just to see what happens? You should know, overpriced homes generally don’t sell right ...
05/27/2026

Tempted to price your house high just to see what happens? You should know, overpriced homes generally don’t sell right away, they sit. And that delay will cost you.

The longer a house is on the market without any offers, typically the lower the eventual sale price.

So, how do you know that right number to list at? You lean on a pro.

The best list price depends on your neighborhood, and what buyers are actually paying right now. That’s where I can help.

DM me and let’s talk about a realistic strategy that’ll get your house sold for as much as possible (and as quickly as possible). Because overpricing may actually leave money on the table.

05/26/2026

MLS # 21258036 – Beautifully upgraded 5-bedroom, 4-bath, 3,976 sq ft Highland Home featuring new windows (2021), crown molding, plantation shutters, and a grand wrought iron Brazoz front door. Main...

Are Home Prices Going To Fall?Home prices have a long track record of going up over time. And that’s why buying a home i...
05/25/2026

Are Home Prices Going To Fall?

Home prices have a long track record of going up over time. And that’s why buying a home is generally considered a safe long-term investment.

That certainly doesn’t mean you have to buy now. You should only move when it makes sense, and you plan to live there for a while.

But if you’re interested, let this reassure you. If you want to talk through what home prices are doing in our market, your goals, or your timelines, let’s have a quick conversation.

It’s one of the biggest hold ups some buyers have right now: “What if I buy, and home prices go down?”

On this Memorial Day, we remember and are thankful for the men and women who served our country.
05/25/2026

On this Memorial Day, we remember and are thankful for the men and women who served our country.

Address

201 W Virginia Street, Suite 100
McKinney, TX
75069

Telephone

+14699194567

Website

https://linktr.ee/russellhouses

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