Russell Realty

Russell Realty Russell Realty: A family name signifying commitment and top-tier real estate service in North Texas. Your referrals are important to us! It’s a family name.

Russell Realty is more than just a business name. And it represents our unwavering commitment to serving our clients with the utmost care and expertise. We're locally owned and operated, and we know and love the North Texas area. We can guide you through the housing market to be sure you feel confident, heard and cared for every step of the way. More than 80% of our clients have worked with us bef

ore or were referred by family and friends. This is a testament to the trust and confidence they place in our services. Our experience is extensive, with hundreds of successful transactions, making us a leading force in North Texas real estate. If you're selling, you can count on us to help you navigate the process with as little stress as possible. We know how to prepare your home, and we're here to help. We'll use an aggressive marketing plan to bring more buyers with higher offers. Our goal is to give you incredible service and advice, while getting you to the closing table with confidence that you secured the best price on your home. If you're buying a home, our agents are hard working professionals who spend time to understand your needs, research the best housing options, and will assist you with finding a lender, negotiating the contract, and getting your family into your home sweet home as smoothly as possible. Our Broker, Charles Russell, is a life-long North Texas resident, and a proven top Realtor in the North Texas area. Here at Russell Realty, we are passionate about what we do. We work hard to help people make the best housing decisions for their families. We would love to help you buy or sell your next home. Let's get started today!

Your House Didn’t Sell. Here’s How To Turn It Around.If your house didn’t sell the first time, you’re not stuck. You jus...
06/26/2026

Your House Didn’t Sell. Here’s How To Turn It Around.

If your house didn’t sell the first time, you’re not stuck. You just need a different strategy, and maybe a different partner.

When you're ready for a fresh set of eyes on what happened and what to change first, let’s connect.

When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence.

Congratulations to Candace Collier, winner of this beautiful bathroom spa gift basket! This is one of three prizes up fo...
06/25/2026

Congratulations to Candace Collier, winner of this beautiful bathroom spa gift basket! This is one of three prizes up for grabs at last Saturday’s Father’s Day Craft Beer Walk in Downtown McKinney. Next, Russell Realty is sponsoring the Margarita Walk this July! We’ll be announcing more winners soon so stay tuned! Historic Downtown McKinney SBG Hospitality

There’s a reason only 5% of sellers sell without an agent. The ones who tried selling solo point to the same three stick...
06/25/2026

There’s a reason only 5% of sellers sell without an agent.

The ones who tried selling solo point to the same three sticking points – getting the price right, knowing how to prep the house, and selling on time.

That’s a lot to juggle alone. And getting any one of them wrong can cost you time, money, or both.

But a good agent handles all the hard parts.

So, let’s connect when you’re ready to move, and we’ll chat about what a smooth sale looks like for you.

06/24/2026

Only 5% of Sellers Sell Without an Agent – Here's Why

There’s a reason only 5% of sellers sell without an agent. The ones who tried it on their own say this is where things went sideways: getting the price right, knowing how to prep, and selling on time. And these aren’t small details. They’re what determines how much you walk away with. Skip the guesswork. Let’s connect.

You may be hearing more homeowners are pulling their houses off the market. Maybe you're even worried that means we’re h...
06/24/2026

You may be hearing more homeowners are pulling their houses off the market. Maybe you're even worried that means we’re headed for a crash...

Here's what you should know.

There are 4 main reasons more sellers are de-listing right now – and none of them are “the market is about to crash.”

This trend is really about sellers adjusting to a market that needs the right price and the right prep.

And when a homeowner misses the mark on price or prep, sometimes taking a house off the market is a good way to take a beat and reset their strategy.

It’s not a warning sign of broader trouble to come.

If you have questions about something you’re hearing online or what something means for the market as a whole, reach out.

Putting off buying a home? Maybe you're waiting for a crash to get a better deal – or afraid you'll buy now and watch yo...
06/23/2026

Putting off buying a home? Maybe you're waiting for a crash to get a better deal – or afraid you'll buy now and watch your home's value fall later.

Either way, the widespread drop you're bracing for may not be coming.

Yes, a few markets are seeing mild declines. But more than 100 economists and housing experts expect home prices will actually rise nationally over the next five years – not fall.

And waiting for a deal that never comes could mean passing up the chance to gain thousands in equity or paying more in a few years for the same home.

So before you decide to wait, let's talk about your options and what prices are really doing in our area.

That House That’s Been Sitting Could Be Your Best Shot at a DealA house sitting on the market isn’t always a glaring red...
06/23/2026

That House That’s Been Sitting Could Be Your Best Shot at a Deal

A house sitting on the market isn’t always a glaring red flag. In today’s market, it may be your best opportunity yet.

For help deciding which lingering listings are actually worth a second look, let’s connect.

Open up a home search and you'll see them. Listings that have been on the market for two months. Three. Some longer.

Price Reduction
06/22/2026

Price Reduction

Is It Still a Seller's Market? Here's What the Data Says.Right now, local markets are moving in very different direction...
06/18/2026

Is It Still a Seller's Market? Here's What the Data Says.

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect your market.

Want to know which way our local market is leaning and what that means for your move? Let's connect.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

Address

201 W Virginia Street, Suite 100
McKinney, TX
75069

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