10/14/2026
As GLP-1 adoption continues to grow, its impact is reaching beyond healthcare and into retail and restaurant strategy. National brands are already adjusting menus and offerings to reflect shifting consumer preferences, as seen in this article from CBS - https://www.cbsnews.com/news/fast-food-menus-glp-1-users/
These evolving behaviors are highlighted in Rappaport's latest Cultivating Insights report , which examines how changing spending habits may create new opportunities across retail categories. Read the full report in the comments below for a closer look at what's ahead.
Chipotle, McDonald's and Shake Shack are among the restaurant chains revamping their menus as more consumers go on weight-loss drugs.