01/25/2026
Khaby Lame, the world’s most-followed TikTok creator, sold his primary operating company, Step Distinctive Limited, to Hong Kong–based Rich Sparkle Holdings in an all-stock transaction valued between $900 million and $975 million. The deal involves the issuance of approximately 75 million shares, with Lame, who holds a 49% stake, positioned to see a substantial increase in personal net worth.
Under the agreement, Rich Sparkle Holdings will retain exclusive rights to Khaby Lame’s commercial ventures for the next three years, including e-commerce activities, TikTok Shop operations, brand partnerships, and the development of an AI digital twin. Following the announcement, shares of Rich Sparkle Holdings reportedly rose by more than 250% in a single day.