09/21/2026
Capital Economics said this weekend that 2026 is on track to be the worst year for US home sales since 2011. Think about that for a second. Not since the aftermath of the housing crash have this few homes traded hands. The freeze isn’t a bad quarter. It is a full year story now.
And THAT is exactly why I keep saying:
Who you hire matters.
I can’t control interest rates. I can’t control the economy. And I can’t magically create buyers who aren’t there.
But I CAN control how a home is priced, positioned and marketed.
And even in one of the slowest housing markets we’ve seen in 15 years, I’m still selling homes and putting listings under contract.
Why?
Because I price them for the market we’re actually in, not the market we wish we were in and then I market the absolute heck out of them.
Professional photography. Drone. Paid advertising. Social media. Video. YouTube. Out-of-state exposure. Targeted marketing. I want as many eyeballs as possible on every property I represent.
Every home sale also sets off a small chain reaction. A moving truck. New furniture. A garage door repair. A washer and dryer. When sales slow like this, hundreds of small businesses feel it. Washburns, U-Haul, appliance makers, and mortgage lenders are all watching the same number you are.
The floor here is what the Fed does next. If rates come down and stay down, buyers who have been waiting three years show up fast. If not, this could be the new normal for another year.
Until then, sellers don’t need excuses.
They need the right price, the right marketing and a plan built for THIS market.
Justin Robins
📱 479-385-6817
Ouachita Hometown Realtors
410 Sherwood Ave. Ste. 6, Mena, Arkansas