01/23/2026
A historical, Willoughby candy shop is getting a second life with a viral candy business slated to occupy the vacant property.
Jeff’s Candy Shop, currently located at 16101 Waterloo Road in Cleveland, is planning on moving operations to the former Brandt’s Candies space located at 1238 Lost Nation Road.
The announcement of the move comes just seven months after Jeff’s Candy Shop in June opened its first brick-and-mortar location in a 200-square-foot space. The opening followed nearly a year of permitting and zoning hurdles with the City of Cleveland that went viral on social media.
Jeff Morsfield, the owner and self-proclaimed “Willy Wonka of Cleveland,” said he wasn’t expecting to move the business's storefront this soon, but the former Brandt’s candy location was “very serendipitous.”
Since opening in summer 2025, Jeff’s Candy Shop has outgrown the store and needed greater capacity for supplies. Additionally, the Waterloo location didn’t have a kitchen — or possibility of building one in the space — leading Morsfield to rent kitchen space down the road for the storefront.
Read more here: https://www.crainscleveland.com/retail/jeffs-candy-shop-plans-open-former-brandts-candies-space?utm_source=facebook&utm_medium=soc-own