Amy Gregory

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06/22/2026

Nearly 70% of homeowners have a mortgage rate below 5%.

That means millions of people are sitting in houses they no longer want to be in, because the math of moving just does not make sense right now.

That is not a market problem. It is your problem as a buyer.

Here is what is actually happening. A homeowner who refinanced in 2021 at 3.2% would trade that rate for a 6.4% rate if they moved today.

On a $400,000 loan, that is roughly $660 more per month. Every month. For decades. So they stay. And the home you want never hits the market.

This is called the lock-in effect, and it is the single biggest reason inventory is tight right now. Not a lack of sellers.

Millions of homeowners want to move. They just cannot afford to.

Here is what I tell every buyer navigating this.

1. Stop waiting for inventory to flood back. The lock-in effect does not reverse until rates drop significantly, and most economists are not betting on that this year.

2. Get connected before homes go public. Some of the best opportunities right now are homes that have not hit Zillow yet. Estate sales, off-market deals, and strong agent networks can get you in front of listings other buyers never see.

3. Look at new construction. Builders do not have a low rate to protect. They want to sell, and many are offering rate buydowns that can get your effective rate well below market, which changes the monthly payment conversation entirely.

4. Target homes that have been sitting. Listings with 60 days or more on the market have sellers who are ready to deal. That is where the negotiating room lives right now.
The buyers who are winning right now are not scrolling apps and hoping the market opens up. They are working with an agent who knows where the real inventory is and how to get access to it.

Comment SEARCH and I will set you up with a private home search that goes beyond what the public apps show.

This is our sweet spot in Powerhouse. Female agents excited to build something…good at doing deals BUT stuck at a broker...
06/22/2026

This is our sweet spot in Powerhouse. Female agents excited to build something…good at doing deals BUT stuck at a brokerage that treats them like employees.

The second they get to Powerhouse and finally have permission and blueprints to build like a CEO…boom, they double their income.

The best part? They double their income while often working a more flexible, less demanding schedule.

If this sounds like you, comment MARY for the whole episode.

06/17/2026

Agents I talked to this past week…

One new agent was generating leads successfully on YouTube and her mentor told her that she should start with the basics and door knock instead. The good news I got to tell her? Skip door knocking and keep building on YouTube, YouTube is working all day everyday…your door knocking is not. 💪🏼

Another agent is a single mom with a full time job and closed $3.8m ‘on the side’ She was planning on medical school but a baby with special needs and a divorce is requesting a pivot. The good news I got to tell her? She can make more in less time as a real estate agent than a doctor 💥

Another newer agent had a mentor telling her she really needed to decide on brand colors and logo so she could get her business cards ordered, meanwhile she always brought a deal in on Instagram. Good news I got to tell her? I’ve been an agent for 9 years and still don’t have business cards. Keep building on Instagram. 👌🏼

Do I get tired of talking about this? Sometimes. Then I meet a mom on the other side of zoom who says, “I only think I can really do this because I’ve been watching you.”

Is it weird to share so much of your life, your business, and your financials on the internet? Yes, absolutely.

But I think it’s more weird to have the solution women need to sell more real estate in less time and OWN THIER BUSINESS and not help them.

So here I am, talking about it again in the hopes that whoever needs to know this reality is possible lands right here.

If you need a better room to build your business, Powerhouse is probably it. Comment POWER and I’ll drop you a link with all the details.

And don’t forget, you can do it! 💪🏼😘

Sat down with JULI FORD | BOSTON REALTOR + MULTI-GEN LIVING EXPERT to talk about her Powerhouse story. I gotta tell you ...
06/17/2026

Sat down with JULI FORD | BOSTON REALTOR + MULTI-GEN LIVING EXPERT to talk about her Powerhouse story.

I gotta tell you the I’ve been helping women sell more real estate in less time but every year I’m shocked at what agents build and implement.

Powerhouse isn’t me teaching every week, it’s a collection of agents teaching, implementing and testing then returning and sharing what worked and what didn’t.

I first met Juli at Rise in 2025. After what she learned in that room, she decided to leave her team and build her own business.

By the next year she was speaking on the Rise stage. Her magic? Implementing faster than almost anyone and being willing to pivot.

Comment JULI and I’ll drop you a link so you can watch her full episode of The Powerhouse Effect,

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Mesa, AZ
85200-85299

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