Born in Cuba and raised in the United States, Pedro’s early life and career offered only hints at his later entrepreneurial success. After earning a bachelor’s degree in engineering at the University of Florida, he worked on various electronics and missile systems at Martin Marietta (now known as Lockheed Martin). He then went back to school to study law, graduating again from the University of Fl
orida in 1978, and established himself as a real estate and banking lawyer for Greenberg Traurig for the next 25 years. Seeking another career change and drawing inspiration from his legal experience representing financial institutions and real estate developers, he teamed up with his son David Martin to co-found Terra in 2001. Starting small with just a single condominium in Miami Beach, the company grew quickly, and is responsible for the development of many housing developments, commercial spaces, and even skyscrapers all around Southern Florida, with a portfolio in excess of $8 billion. Pedro Martin is currently continuing his work at Terra, now focusing on ensuring that he can leave the company in a strong and stable position when he retires.
