02/14/2021
🥰Since today is the day of LOVE, let’s chat a bit about buyer ❤️ letters. Ya know, the letters buyers are writing to accompany their offer to the seller in hopes that it will make them stand out? Those!
🏡 While buyer ❤️ letters have been common practice for some time, it’s time we take a real hard look at what those letters actually represent. They are intended to pull at the heart strings and they are to show the seller that the buyer is LIKE THEM. Often in these letters buyers will write about:
🧒 👦 🍼 Children (We have two kids & baby on the way)
👩 👨 Martial Status or lack thereof (My wife and I just got married OR I’m a single dad and want to raise my children in this home, etc)
👵 👴 Age (We just retired and want to be closer to our grandkids)
⛪️ Religion (Would love to walk to my church, which is just down the street)
🇺🇸 Armed Forces (I am a a sergeant in the Navy or I’m stationed in Fort Lee, etc)
📝And the list goes on
📷 In addition to ❤️ letters, we are seeing a lot of photos being attached to those letters as buyers are looking to make a personal connection with the seller in hopes it will sway the seller into accepting their offer.
🛑 So what’s the problem? FAIR HOUSING, y’all. In Virginia we have the following protected classes:
📍 Race, color, religion, national origin, sex/gender, disability, familial status, elderly status, source of income, veteran status, sexual orientation, and gender identity.
In the examples I provided above, a seller could select a buyer based off of their race, their familial status, etc and that is not a level playing field. Even if you say you won’t consider those things, subconscious bias is REAL. The ONLY thing one should care about when it comes to selecting an offer is: 💴, ⏰, and terms.
💗 Because we love and value ALL people, we, at RVA Home Team brokered by eXp Realty, will be advising all of our buyer clients, moving forward, to NOT write ❤️ letters. In addition, we will be advising our seller clients to not accept nor open a love letter if one is submitted along with an offer.
🙌 We hope you agree with us in the fact that all people deserve an equal opportunity to homeownership and will continue to support us as we move forward in this 😜 real estate market. Our promise to you is that we will structure a competitive offer based on merit and will work hard to bring you HOME!
🤩Maya Angelou said it best, “WHEN YOU KNOW BETTER, YOU DO BETTER.”