04/24/2026
I recently had the pleasure of helping a lovely couple that owned their home in North Brunswick for over 30 years, and it had come time to make their move!
The story begins when they reached out to me to talk about selling their home. I had helped the wife's brother and his wife sell their home, and they wanted to see what I could do for them. We talked on the phone about their home, what they were looking to do, and what concerns they had, then we set a time to get together so they could show me their home.
When we got together, they showed me around, and I told them what I felt they should and shouldn't do to get their home ready to sell. When you've been living in a home that long, you want to make sure your home shows well, and you want to make sure you're going to get a return on any improvements you make before selling. Most of what I suggested were low-cost and no-cost things they could do to get more money for their home. Who doesn't want to sell their home for more?
They were ready to hit the market in early February, right when all the snow hit, and this brings us to the first photo. This is when I had my photographer come out for professional photos, we made an awesome video showing off the best features of their home, and I wrote up an exciting listing for their property! And how did my marketing do? We had over 125,000 views on the video of their home, a ton of showings, and we had multiple offers, all while dealing with conditions that most people would not call optimal for selling a home!
The fact that we had multiple offers meant my clients had options. They were able to choose the best offer, with the best financing, and with the best extras thrown in, like the buyers limiting the home inspection and waiving the appraisal! It made the whole process so much easier for them.
And that's the takeaway here - with the right marketing, you can sell even in the toughest of circumstances, and do quite well!
If you're thinking about making a move, whether now or down the road, reach out and we can talk about your options!
- Mark J. Schmidt
(908) 705-5110