10/14/2026
A great home sale doesn’t start when the listing goes live. It starts weeks before.
Here’s the 8-step process we use to prepare, position, and sell a home 👇
1️⃣ PLAN
Start with the big picture. Timeline, goals, market conditions, potential obstacles, and what needs to happen before launch.
2️⃣ REPAIR
Identify the items that could create buyer hesitation or become an issue during an inspection. Not everything needs to be fixed, but we want to address the things that matter.
3️⃣ UPDATE
Determine where a few strategic improvements could create a better first impression or increase the home’s value. Paint, lighting, flooring, fixtures, landscaping, etc.
4️⃣ PREP
Declutter, deep clean, improve curb appeal, rearrange furniture, and make sure every room photographs and shows as well as possible. Depending on the home, we may also recommend light staging or bringing in select pieces to help buyers better understand the space.
5️⃣ PRICE
Study the competition, recent sales, current buyer behavior, and the specific features of the home to build a pricing strategy designed to maximize the outcome.
6️⃣ MEDIA
Professional photography, video, floor plans, social content, and marketing materials. Buyers usually see your home online before they ever walk through the door.
7️⃣ MARKET
Launch strategically and create as much exposure and momentum as possible through MLS, social media, agent networks, online platforms, and direct buyer outreach.
8️⃣ NEGOTIATE
Price is only one part of an offer. We evaluate financing, contingencies, timing, inspection terms, appraisal risk, and everything else that determines the strength of the deal.
The goal isn’t simply to put your home on the market.
It’s to have a plan for getting the best possible outcome once it gets there.
📲 Thinking about selling? Reach out and I’ll walk you through what the preparation process could look like for your home.
Ethan Massen - Keller Williams
