New Land Enterprises

09/11/2025

06/17/2025

We’re thrilled to welcome to the neighborhood!

Now open at 2021 E. Ivanhoe Place, Poppy Bakery brings small-batch bakes, a warm neighborhood vibe, and serious pastry game to the East Side. From sour cream coffeecake to blueberry–coriander scones and raspberry–rhubarb specials made with local farm finds, every item is baked with intention and a creative twist.

Amy Gorski has transformed her passion, once rooted in pop-ups and markets, into a full-fledged, woman-owned storefront that weaves into the fabric of the East Side.

Pro tip: Get there early, or you’ll find a line out the door.

06/13/2025

Now open at 1751 N. Farwell: Purslane

Chef Mary Kastman’s new restaurant offers a Mediterranean-inspired menu with a strong focus on Turkish flavors, seasonal ingredients, and thoughtful cocktails. You’ll also find Meyhane, a cozy lounge next door perfect for drinks, snacks, and games.

We’re thrilled to have Purslane on the East Side, be sure to stop by and see what it’s all about!

06/11/2025

Milwaukee’s East Side just got a whole lot brighter!

This Friday at 2 PM, the East Side BID is unveiling "Veridian Kaleidoscope" a bold new mural by POMA Art and Ryan Laessig at Ivanhoe Plaza. Inspired by the meeting point of gardens and urban life, the mural features vibrant colors, stained-glass vibes, and a yellow brick path that just might lead you to Black Cat Alley.

It’s part of a larger effort to fill the neighborhood with more public art and support local artists. New pieces have also been added to Black Cat Alley by Adam Melster, Danny Duffy, Hannah Tews, and more.

Stop by, celebrate, and see the East Side in full color.

06/05/2025

At Ni Burmese, every dish tells a story—from kitchen traditions passed down through generations to the long journey that brought mother and daughter Ni Ni and NyoNyo Lin from Myanmar to Milwaukee.

As the city’s first and only Burmese restaurant, Ni Burmese introduces diners to a cuisine that’s rich, vibrant, and full of soul, right downstairs at KinetiK.

We’re honored to have a small role in helping new cultural experiences take root here. If you haven’t visited yet, make it happen. The tea leaf salad is calling.

https://www.jsonline.com/story/entertainment/dining/2025/06/05/mother-daughter-refugees-are-living-their-dream-at-ni-burmese-milwaukee-restaurant/83890007007/

NyoNyo Lin and her mother, Ni Ni, came to Milwaukee from Burma more than 20 years ago. Today, their dream of bringing Burmese food to Milwaukee is a reality at their Bay View restaurant, Ni Burmese.

04/15/2025

This decision wasn’t made lightly—but it was made for the best reason: to make room for a successful local restaurant business to expand its operations in this space. When we opened Crossroads, our goal was simple—to keep this very special corner of the East Side thriving with local energy and creativity. We’re proud to say we’ve done just that.

We’re grateful for the talented vendors who brought their passion to the stalls of Crossroads—many of whom started here and have since grown into brick-and-mortar success stories.

We’re excited for what’s ahead. Until then, we invite everyone to come out and raise a glass (or three) at the Pharmacy Bar and show some love to our vendors, especially during the Milwaukee Film Festival. Let’s give Crossroads the send-off it deserves.

On May 8th, Crossroads Collective will close our doors.

Since opening, we’ve had the honor of hosting passionate vendors, welcoming thousands of guests, and helping launch businesses that have gone on to grow in big ways. The energy and creativity of this corner of the East Side has always come from the people and we’re proud to have been a part of it.

Now it’s time to pass the torch to a local restaurant expanding into the space, a move that reflects what Crossroads has always stood for: giving small businesses a place to grow.

All programming will proceed as planned and our vendors will continue full service through May 8th. Be sure to follow our vendors on social media to keep up with what they have in store for you next!

There’s still time to come support your favorite vendors, grab a drink at the Pharmacy Bar, and give Crossroads an epic send-off.

03/17/2025

Our team celebrated St. Patrick’s Day the best way we know how— with a potluck full of delicious bites, good laughs, and great company! 💚🍀


Want to be part of the fun? We’re hiring!

Current Openings
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Assistant Property Manager

Maintenance Technician

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Join the New Land team and apply today at newlandmke.com!

03/07/2025

Three of our communities ranked in the Top 1% Nationwide! 🏆 🏆🏆

Jefferson Block, Urbanite, and Ascent MKE have been recognized among the top 1% of apartment communities in the country with the ORA Elite 1% Award from J Turner Research!

This honor is based entirely on resident feedback, and reflects our teams' commitment to thoughtful design, a sense of community, and creating experiences that beg to be shared. A huge thank you to our residents, property teams, and everyone who helps make these elite communities feel like home.

02/05/2025

Big news, New Land residents! Your feedback through J. Turner surveys helps us improve every day—and this week, it made our hearts skip a beat.

Each year, J. Turner shares a list of the Top 100 properties for resident satisfaction. The TALi (Turner Apartment Loyalty Index) is based on confidential resident surveys, and is considered a pure reflection of resident happiness. Out of 4,000 apartment communities nationwide, New Land has 3 in the top 100, with City Green Apartments ranking #10 in the nation! 🏆

Congratulations to our teams at City Green, Urbanite, and Jefferson Block. From our leasing teams to maintenance technicians and property management – YOU make all the difference. Kudos to your and to WOW-worthy experiences. 🌟

12/16/2024

A few more highlights from our 2024 annual company-wide holiday party! 📸 Thank you to everyone who joined us this past Saturday for an unforgettable evening on the 25th floor of ❄️🍾🪩