09/03/2026
Nine out of ten agents would tell you they're in sales. Maybe 99 out of 100. I disagree with that about as hard as I can disagree with anything.
This one is about where that comes from. Blue collar family, dad drove truck my whole life, mom worked in trucking. A no soliciting sign on the house my entire childhood and all of us getting out of the windows when somebody knocked. Then restaurants, which is where most of it actually got built. A small family place in Lakeville that doesn't exist anymore, run by a guy who said things I didn't recognize as wisdom until years later when I was running a team myself. Then corporate chains, and the steps of service, and the upsell. That's where the allergy set in.
Real estate, done properly, should look a lot more like hospitality. When I got licensed six and a half years ago, almost everything available to learn from was about convincing. Handling objections. Cold calls. Ninja selling. I rejected all of it from the jump, partly because I didn't want to do it and partly because I'm not sure I'm even capable of doing it at any kind of scale.
What that means in practice is that our team is never trying to convince anybody to buy a certain house. The goal is to help you get the thing you're actually after, the right house in the right suburb or neighborhood or rural area, on your timeline. Short timeline, we move fast. Flexible timeline, we wait for the right one to come along. I also get into commission breath, a term I'd never heard until I got licensed and which named a feeling I'd already had as a consumer years earlier.
The channel works the same way. I'm not trying to convince anybody to move to Minnesota. I'm showing you what it's like to live here so you can decide for yourself. This video is the reason why.
CHAPTERS
0:00 Nine out of ten would say sales
1:02 Why I needed to make this one
1:52 That feeling when someone's selling you
3:14 Carver County Park Reserve
4:11 Blue collar, and a no soliciting sign
6:56 Restaurants and a mom and pop in Lakeville
8:11 The upsell
9:10 Why I wanted my regulars to like me
10:03 Starting real estate and all the sales literature
12:03 An agent I started with, and the book on his desk
14:27 Done properly, it should be hospitality
16:08 What that looks like with an actual client
17:10 Agents who never need one more closing
20:12 Commission breath
22:04 There's no perfect hous
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Nine out of ten agents would tell you they're in sales. Maybe 99 ou...