To The Twin Cities

To The Twin Cities Jesse & Co. | The New Face of Real Estate | Make Yourself At Home in The Twin Cities

09/04/2026

As enthusiastic as we might be some times, we’re never trying to convince anybody to move to Minnesota, and that includes the fair video. We made it because the fair explains this place about as well as anything. If it’s the right place for you, you’ll pick that up on your own, and then the real work is figuring out which part of the metro fits you.

Tothetwincities.com

09/04/2026

These Fairgrounds have been around long enough to collect some pretty cool stuff. The fair started before electricity, which showed up in 1899. Roosevelt gave the speak softly and carry a big stick speech here. A horse ran a minute fifty five mile in 1906 and got a street name out of it. First human flight in Minnesota, 1910, right here.

09/04/2026

To us the fair is a microcosm. Minnesotans squeeze everything they possibly can out of summer, right down through the shoulder months where it’s barely summer anymore. A really long line for a food they’ve never had and might never have again. Traditions their grandparents did. Minnesotans know to get it while the getting is good.

09/03/2026

I always like a place where you can just say “I’ll have one.” and they don’t have to ask “one of what?” Because they only sell the one thing.

09/03/2026

Something we love about the fair. For twelve days a year everybody ends up on the same few hundred acres. Doing the same goofy things. Eating the same food. It is very cool, and nothing else quite like it.

Moving to The Twin Cities? Let us know how we can help.

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Nine out of ten agents would tell you they're in sales. Maybe 99 out of 100. I disagree with that about as hard as I can...
09/03/2026

Nine out of ten agents would tell you they're in sales. Maybe 99 out of 100. I disagree with that about as hard as I can disagree with anything.

This one is about where that comes from. Blue collar family, dad drove truck my whole life, mom worked in trucking. A no soliciting sign on the house my entire childhood and all of us getting out of the windows when somebody knocked. Then restaurants, which is where most of it actually got built. A small family place in Lakeville that doesn't exist anymore, run by a guy who said things I didn't recognize as wisdom until years later when I was running a team myself. Then corporate chains, and the steps of service, and the upsell. That's where the allergy set in.

Real estate, done properly, should look a lot more like hospitality. When I got licensed six and a half years ago, almost everything available to learn from was about convincing. Handling objections. Cold calls. Ninja selling. I rejected all of it from the jump, partly because I didn't want to do it and partly because I'm not sure I'm even capable of doing it at any kind of scale.

What that means in practice is that our team is never trying to convince anybody to buy a certain house. The goal is to help you get the thing you're actually after, the right house in the right suburb or neighborhood or rural area, on your timeline. Short timeline, we move fast. Flexible timeline, we wait for the right one to come along. I also get into commission breath, a term I'd never heard until I got licensed and which named a feeling I'd already had as a consumer years earlier.

The channel works the same way. I'm not trying to convince anybody to move to Minnesota. I'm showing you what it's like to live here so you can decide for yourself. This video is the reason why.

CHAPTERS
0:00 Nine out of ten would say sales
1:02 Why I needed to make this one
1:52 That feeling when someone's selling you
3:14 Carver County Park Reserve
4:11 Blue collar, and a no soliciting sign
6:56 Restaurants and a mom and pop in Lakeville
8:11 The upsell
9:10 Why I wanted my regulars to like me
10:03 Starting real estate and all the sales literature
12:03 An agent I started with, and the book on his desk
14:27 Done properly, it should be hospitality
16:08 What that looks like with an actual client
17:10 Agents who never need one more closing
20:12 Commission breath
22:04 There's no perfect hous

As always, reach out to us and let us show you just how hard we'll work for you:

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Nine out of ten agents would tell you they're in sales. Maybe 99 ou...

09/02/2026

Okay, this state fair history is cool, but I think the best part about how I did this take (which was the final take) is that it sounds like Dan Patch was a guy who ran a 1:55 mile.

Dan Patch was a horse.

A fast horse.

Tothetwincities.com

09/02/2026

One of the beautiful things the fair allows, and we think it gets overlooked. Twelve days in front of two million people works almost like an incubator. Can you flourish it at the state fair? Alright then, maybe you should be a restaurant. It runs the other way too, where a place with a dish that people already know is a banger brings it out there to get it in front of a crowd that size.

Moving To The Twin Cities? Let us know how we can help.

tothetwincities.com

09/02/2026

There’s a rhythm to the twelve days of the state fair, and why they land the way they do, and it’s kind of invisible if you’re just out there walking around. The fair sits on a very special time of year in Minnesota. It’s basically the closing ceremony of summer.

Moving To the Twin Cities? Let us know how we can help.

tothetwincities.com

09/01/2026

Of everything we could point at to explain what it’s like to live here, the fair might be the clearest one. Twelve days, two million people, in some of the hottest weather Minnesota gets, and they come anyway. Minnesotans use Minnesota. That part doesn’t show up on Zillow and you might not even catch it on a two day recon trip.

Moving to The Twin Cities? Let us know how we can help.

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Minneapolis, MN
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