05/05/2026
Selling a home?
Are you a home seller who’s afraid of sitting on the market too long?
Work with an experienced Realtor who understands the importance of “Dwell Time”.
Dwell Time is a marketing term referring to how long a customer spends looking at a product. In your case, we’re talking about how long a potential Real Estate buyer spends looking at your property. There are several ways to increase dwell time. Let’s discuss one of the most important:
SMELL.
The way the inside and outside of your property smells has a direct impact on dwell time.
Odors that DECREASE dwell time:
Pet odors - keep your pets, their bedding, your furniture, your carpets and rugs, their toys, and their litter boxes/ the yard squeaky clean.
Musty Odors - Find and fix the source. Have it remediated if necessary.
Smoke Smells - Professional remediation may be necessary.
Heavy Fragrance - It doesn’t cover up bad odors, it just compounds them. A clean home doesn’t need heavy fragrance.
Bleach Smell - Should you clean your home before showings? Yes. Should you make sure the house doesn’t have lingering bleach fumes? Also yes. PS: A heavy bleach smell is a red flag indicating there may be an underlying issue being covered.
How to use smell to INCREASE dwell time:
This is called Scent Marketing, and there are multi million dollar companies who specialize in this.
Start with a clean home. A clean home should smell fresh without any added fragrance.
Add a SUBTLE, natural fragrance to create a strong memory link to your home. Some suggestions:
Leather - calls to mind luxury
Cotton/Linen - creates a feeling of lightness, cleanness
Vanilla - Soothes
Lavender - Calms
Citrus - Excites, works well in our beach home market here in Destin, Santa Rosa Beach, 30A, and Panama City Beach, FL.
I’m an experienced Florida Realtor working along the Emerald Coast including Destin, Santa Rosa Beach, 30A, Freeport, Inlet Beach, Panama City Beach, and surrounding areas. What brought you to my instagram today? DM your answer or comment below 👇
