Julie Endsley, Endsley Team / Gulf Realty 30A

Julie Endsley, Endsley Team / Gulf Realty 30A Destin, FL & 30A area Realtor® specializing in buying & selling Emerald Coast homes and condos

05/05/2026

Selling a home?

Are you a home seller who’s afraid of sitting on the market too long?
Work with an experienced Realtor who understands the importance of “Dwell Time”.

Dwell Time is a marketing term referring to how long a customer spends looking at a product. In your case, we’re talking about how long a potential Real Estate buyer spends looking at your property. There are several ways to increase dwell time. Let’s discuss one of the most important:

SMELL.

The way the inside and outside of your property smells has a direct impact on dwell time.

Odors that DECREASE dwell time:
Pet odors - keep your pets, their bedding, your furniture, your carpets and rugs, their toys, and their litter boxes/ the yard squeaky clean.

Musty Odors - Find and fix the source. Have it remediated if necessary.

Smoke Smells - Professional remediation may be necessary.

Heavy Fragrance - It doesn’t cover up bad odors, it just compounds them. A clean home doesn’t need heavy fragrance.

Bleach Smell - Should you clean your home before showings? Yes. Should you make sure the house doesn’t have lingering bleach fumes? Also yes. PS: A heavy bleach smell is a red flag indicating there may be an underlying issue being covered.

How to use smell to INCREASE dwell time:
This is called Scent Marketing, and there are multi million dollar companies who specialize in this.
Start with a clean home. A clean home should smell fresh without any added fragrance.
Add a SUBTLE, natural fragrance to create a strong memory link to your home. Some suggestions:
Leather - calls to mind luxury
Cotton/Linen - creates a feeling of lightness, cleanness
Vanilla - Soothes
Lavender - Calms
Citrus - Excites, works well in our beach home market here in Destin, Santa Rosa Beach, 30A, and Panama City Beach, FL.

I’m an experienced Florida Realtor working along the Emerald Coast including Destin, Santa Rosa Beach, 30A, Freeport, Inlet Beach, Panama City Beach, and surrounding areas. What brought you to my instagram today? DM your answer or comment below 👇

04/30/2026

⭐️⭐️⭐️⭐️⭐️ Destin - 30A - Santa Rosa Beach - Panama City Beach - Freeport Real Estate Agent

Julie Endsley
The Endsley Team | Gulf Realty 30A
cell: 850-502-7210

Julie was an absolute pleasure! From house searching to closing, she was on top of things every step of the way and was always available for any questions we had. Her communication was amazing and her honesty and trustworthiness is such a breath of fresh air.


JulieEndsley.com

04/28/2026

Can I skip it to save Money?
Emerald Coast Home & Condo Purchasing 101
Destin, Santa Rosa Beach, Panama City Beach, 30A Florida

General Inspection:
They aren’t mandatory but I highly recommend you get one.
Estimated Cost: $600

Termite (WDO) Inspection
FHA/VA Loans require them in FL,
otherwise, they aren’t mandatory.
I highly recommend you get one for a Single Family Home in Florida.
Estimated Cost: $200

Survey
If you’re a cash buyer they’re optional.
If you’re working with a lender you’ll need one.
Sometimes the Sellers have one they can share.
Estimated Cost: $700

Appraisal
If you’re a cash buyer they’re optional.
If you’re working with a lender you’ll need one.
Even if the seller had one done recently, your
lender will require a new one.
Estimated Cost: $800

Home Warranty
Home warranties tend to be polarizing.
Some buyers won’t purchase without them,
others consider them useless.
Typical coverage is limited and lasts 1 year.
Service calls cost $100.
You must use the Home Warranty company
to schedule your service with their preferred vendors. Some Sellers may be willing to pay for some or all of the home warranty.
Estimated Cost: $500-$1000

Are you a Buyer, Seller, or Investor?

I’m a licensed Florida Real Estate Agent, and I help people like you make smart moves along Florida’s Emerald Coast.

Message me with your Real Estate Questions. Serving Destin, 30A, Panama City Beach and surrounding areas.

04/27/2026

Another successful closing! Representing buyers on their first short-term rental investment property.

7029 Beach Dr, Panama City Beach, Florida is a few short blocks from both the stunning Gulf Coast beach and the shimmering Lagoon.
Located in the Holiday Beach neighborhood in the heart of one of the country’s most iconic beach destinations, this is an address to be proud of.

The purchase marks an important milestone for my clients as they begin building their investment portfolio along the Emerald Coast. An investment that could generate income AND provide a beach escape for its owners? That’s smart.

If you are considering purchasing an investment property in Panama City Beach, Destin, or Santa Rosa Beach, expert guidance can make all the difference. I’m committed to helping clients identify the best opportunities and achieve their real estate goals with confidence. Thank you Andrew Beck and Kristi at for helping make this a smooth transaction.

04/14/2026

Before you purchase a property in the super-popular Sandestin Resort, keep reading for some insight from an experienced local Realtor.

* Not every neighborhood or building in Sandestin Resort allows short-term rental.
* Sandestin owners will have more than one HOA fee. You may have to pay fees to up to 3 different Associations.
* Sandestin charges a one-time fee to new owners called a Capital Contribution fee. The fee is equal to .5% of the purchase price and is due at closing.
* You do not have to use Sandestin’s Property Management company for your short-term rental. Sandestin charges 35%, most other managers charge 25%.
* Sandestin has its own private beach, and there’s a golf cart/bike tunnel under SR 98 so you can access it from the Northern part of the resort.
* Sandestin has Guard Gates at both the N & S entrances, but several areas are open to the public like Baytowne Wharf, the Restaurants, and most Golf Courses.

Are you a Buyer, Seller, or Investor?

I help people like you make smart moves along Florida’s Emerald Coast.

Message me with your Real Estate Questions. Serving Destin, 30A, Panama City Beach and surrounding areas.

04/10/2026

Public Service Announcement:
Earnest Money Deposits are not the same as loan down payments, though they are commonly confused.
They are two separate amounts that will both come out of your pocket as a buyer.
One is paid at the time your offer is accepted. One is paid on closing day.

I’m an experienced Emerald Coast Realtor serving the Destin, 30A, Freeport, Panama City Beach, and surrounding areas of Florida. Let’s break this down together:

EARNEST MONEY DEPOSITS:
In our area, EMDs are typically 1% of the purchase price.

They are deposited at the Law Office or Title Company into their escrow account shortly after your offer is accepted. Usually within 3 days.

That Earnest Money Deposit is held in the escrow account until the sale closes, and on closing day it is applied to your total closing bill.

If the contract doesn’t close for some reason, the terms of the contract determine if you receive the earnest money back or if it goes to the seller.

DM me to get your FL Real Estate questions answered today.

Julie Endsley
The Endsley Team | Gulf Realty 30A
julieendsley.com
[email protected]

Public Service Announcement:Earnest Money Deposits are not the same as loan down payments, though they are commonly conf...
04/10/2026

Public Service Announcement:
Earnest Money Deposits are not the same as loan down payments, though they are commonly confused.
They are two separate amounts that will both come out of your pocket as a buyer.
One is paid at the time your offer is accepted. One is paid on closing day.

I’m an experienced Emerald Coast Realtor serving the Destin, 30A, Freeport, Panama City Beach, and surrounding areas of Florida. Let’s break this down together:

EARNEST MONEY DEPOSITS:
In our area, EMDs are typically 1% of the purchase price.

They are deposited at the Law Office or Title Company into their escrow account shortly after your offer is accepted. Usually within 3 days.

That Earnest Money Deposit is held in the escrow account until the sale closes, and on closing day it is applied to your total closing bill.

If the contract doesn’t close for some reason, the terms of the contract determine if you receive the earnest money back or if it goes to the seller.

DM me to get your FL Real Estate questions answered today.

Julie Endsley
The Endsley Team | Gulf Realty 30A
julieendsley.com
[email protected]

03/20/2026

delivers super fresh seafood to your door. SOOO much better than store bought, and they offer really cool options. These folks know and love seafood and it SHOWS. Their inventory changes every week and sells out fast! Contact them to get in on next week’s delivery.

03/05/2026

Visit my website: JulieEndsley.com
For Destin, 30A, and surrounding area Real Estate Guidance.
Current Market Data
Short-Term Rental Insights
Free Downloads
Where is Beach Access in Destin, on 30A, and in Panama City Beach?
Are Short-Term or Long-Term rentals more profitable?
How to Estimate if a beach rental will make money
Getting Started: How to invest in a beach rental
How to choose a property manager
Compare Destin to 30A and Miramar Beach
How to Sell and Buy a home at the same time
How Roof, HVAC, and Water Heater Ages affect home value

03/04/2026

Thank you for the 5 Stars! Google review: “Yes! Yes! I recommend Julie Endsley she is by far the best realtor in the area. She went above and beyond for our family. She is very knowledgeable and any questions or concerns we had she was on top of it. Did I mention we live an hour away from her office? She made several trips for showings which we really appreciated. At no point did we feel pressured to make a quick decision. It’s no wonder she has a good client base. Buying, big, or small go with Julie you will not regret it!!! “🏡🏡🏡

Address

Miramar Beach, FL
32550

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