03/04/2026
There is a growing issue in North Carolina’s real estate market that deserves attention.
A number of so-called “investors” are marketing themselves as cash buyers who can quickly purchase homes or land, often targeting older property owners. They present what appears to be a straightforward cash offer, typically well below market value.
What many sellers don’t realize is that, in numerous cases, these buyers never intend to actually purchase the property. Instead, they secure a purchase contract at a discounted price and then assign or flip that contract. The property is marketed often through limited-service agents at or near full market value. By using a limited service agent, it gives the listings access to the MLS, and the powerful IDX feeds, while at the same time, puts the limited service agent at sleeves length distance.
At closing, there are effectively two transactions. The end buyer pays fair market value. The original owner receives the lower contract price. Then the “investor” keeps the spread, often with little to no capital invested and minimal risk assumed. This spread can be considerable and is literally the property owners hard earned equity.
While contract assignments can be legal, the lack of transparency in how most of these deals are structured raises serious ethical concerns, particularly when elderly or vulnerable homeowners are involved.
Greater disclosure requirements could help protect consumers. We need clear notice that the contract will be assigned. Full Disclosure of the buyer’s role (principal vs. intermediary), and full transparency regarding marketing prior to closing
Homeowners deserve to understand exactly what they are signing and what their property is truly worth.
Please, before signing anything:
• Get a second opinion
• Talk to a licensed NC Realtor
• Know your property’s true market value
If you’re in the North Carolina real estate space, I’d welcome your thoughts. Consumer protection and transparency matter.
