09/25/2026
Not to be corny... but the leaves aren't the only things changing this season. 🍂🏡
This market is anything but reliable - some homes are flying off the market that you thought wouldn't sell, and a property you thought was perfectly positioned is languishing with no showings. This market is separating creative, tenacious, marketing rock star agents from those who take photos and pray to the internet algorithms to sell the house. Lots of people think Open Houses, post cards, and a lot of the marketing activities realtors do are just to get that AGENT more business, or are a "cover" for us not doing our jobs.
Actually, the purpose is (or should be!) to get YOUR property the most exposure possible. Feet in the door, eyes on the listing, clicks on the email, conversations with your yoga teacher whose sister wants to move into your school district and you just got a postcard that your neighbor's house is for sale. Marketing with INTENTION is the most important in a challenging housing market, economic climate, and when demand has slowed or the cost of living is rising just as quickly as housing affordability may seem to be falling.
This is when strategy for both buyers and sellers is so important - getting buyers the financial scenario they need to be comfortable, a home they can truly afford, mitigating risk for repairs in the future, and terms that work for their next step. Simultaneously, for a seller, presentation and pre-listing efforts are more important now than I have EVER seen in real estate. If you want top dollar for your home, it is WELL worth your time and money to have your home professionally cleaned, painted, landscaped, etc. $10,000 - $30,000 up front on deferred cosmetics, small repairs, and maintenance will be the difference between your home selling or your home sitting on the market.
The instability of this market is demanding top performance from agents. We are always excited to keep pace with the market and evolve our strategies to make everyone as successful as they can be despite challenging conditions!
Real estate transactions are always a delicate balance of buyers, sellers, and agents working TOGETHER to achieve the same goal - selling the dang house in a win-win scenario where everyone walks away feeling good.
The stakes have changed, and our team is prepared to help you navigate this shifting market so your home will STILL sell for top dollar, and you now have the opportunity to snag your dream home without competing against everyone else in the world. PM me, or call/text ANY time at 443-878-5088 to talk about selling your home or farm. We will give you our *honest* (whether you like it or not!) opinion to best help your decision making. 😊
Elisabeth Yeager, Broker Owner
Homes and Farms Real Estate 🌾
443-878-5088 (c) | 443-508-3280 (o)
[email protected]
📷: CMS Photography, LLC
