Blok

05/28/2026

Today we’re showcasing our partners over at the Cheryl Foote, Compass Steamboat Team 🏔️

Cheryl has lived in Steamboat for over 30 years, has been the top Steamboat agent for 20 years, and ranks among the top 150 agents nationally. She’s worked across thousands of transactions representing both buyers and sellers, and knows pretty much every corner of the local market — from condos to ranches, across all kinds of neighborhoods and communities in the area.

We’re delighted to partner with Cheryl and her team, and look forward to supporting her real estate business ✨

Want to explore Blok’s services? Head to blok.co/consultation to book some time with the team.

Compass Private Client Network

05/26/2026

Have you booked your space yet?

On May 27, our co-founder and CMO John Cox will be hosting a session on:

The Playbook for Winning AI Visibility

We’ll break down how visibility actually works across Google AI Overviews and LLMs like ChatGPT and Claude — and share what brands can do to build it.

If you’re working on getting your brand seen in AI-driven search, this will give you clear, practical guidance you can apply right away.

Save your spot here: https://us06web.zoom.us/webinar/register/WN_PyjyAi3aSkufmvQV1MhHqQ #/registration

Visibility in AI Search has become one of the loudest topics in the industry.
So on May 27 at 12 pm CST, we’re cutting through the noise in a live webinar:

The No BS Playbook for Winning AI Visibility.

We’ll break down what works and what doesn’t, and you’ll leave with a clear outline for turning your expertise into AI-visible authority.

If you’ve been trying to separate hype from what's actually worth focusing on, this is for you.

Click here to reserve your spot: https://us06web.zoom.us/webinar/register/WN_PyjyAi3aSkufmvQV1MhHqQ #/registration

05/22/2026

We’re so pleased to support Scott Brown at Compass. Thank you for the kind words, Scott — we’re glad the move to Blok felt seamless, and even more glad to hear the platform feels modern, clean, and aligned with the direction of your brand. Excited to support your business journey on Blok 🙌

05/20/2026

Today, we’re highlighting our partner, Kat Pressly ✨

Born and raised in Houston, Kat spent several years in advertising in Dallas and Los Angeles before moving into real estate. Between that creative background and years of personal relocations (sometimes multiple in a single year) as a former baseball wife, she has a very real understanding of what big moves actually involve.

That naturally led to her working closely with relocation clients, alongside the marketing, branding, and strategy experience she brings into Houston’s luxury market.

It’s a real pleasure working with Kat, and if you’d like to explore how we support agents, teams, and brokerages, click here to book a consultation: https://bit.ly/45iI2R8

05/19/2026

Visibility in AI Search has become one of the loudest topics in the industry.
So on May 27 at 12 pm CST, we’re cutting through the noise in a live webinar:

The No BS Playbook for Winning AI Visibility.

We’ll break down what works and what doesn’t, and you’ll leave with a clear outline for turning your expertise into AI-visible authority.

If you’ve been trying to separate hype from what's actually worth focusing on, this is for you.

Click here to reserve your spot: https://us06web.zoom.us/webinar/register/WN_PyjyAi3aSkufmvQV1MhHqQ #/registration

05/12/2026

Today we’re spotlighting Monica Belanger of FERN Estate Co, part of MW Real Estate Co.. 🌿

After a 15-year career in marketing and time spent in Copenhagen studying under a master ceramicist, buying and renovating her own homes is what brought everything together for Monica — design, renovation, and real estate.

She went on to get licensed in both real estate and general contracting, and now, through FERN Estate Co in the greater Nashville area, she helps clients see beyond the surface of a house, from identifying strategic updates before a sale and helping sellers maximize value, to recognizing the potential in a space that buyers might overlook.

Monica, thanks for letting us be part of what you’re building!

Want to explore how Blok supports agents, teams, and brokerages with outcomes-focused services? Head to our website to schedule a consultation: https://bit.ly/4o7LyFu

05/08/2026

Last week our co-founder and CMO John joined the Private Client Network’s Spring Summit alongside a standout group of luxury agents and teams from across the country.

Over the course of the week, John got to spend time with longtime clients, new connections, and industry peers, while also presenting a workshop on AI and visibility - a topic that absolutely everyone seems to be talking about.

The session, aptly titled “The No BS Playbook to AI Visibility”, dug into what you actually want to achieve with AI visibility, how to get there, what results look like in practice - and which shortcuts are just hype that simply do not work.

Big thanks to Kevin Sneddon and the Private Client Network team for putting together such a fantastic event, and to everyone we connected with throughout the week!

05/07/2026

Today we’re featuring our partners over at the Tahoe Estates Group 🏔️

Led by Sally Gardner and Katie Benty, the four-person team brings more than 70 years of combined experience, with a wealth of expertise in the Tahoe-Truckee market on both the California and Nevada sides of the Lake.

Sally’s background spans residential development, zoning, construction and new home sales, and she’s also served as President of the Tahoe Sierra Multiple Listing Service. Alongside her, Katie brings more than 22 years in the local resort market, as well as firsthand insight into new construction through her work alongside her husband Ryan of Whiteface Builders.

We’re very pleased to be a partner to the team! If you’d like to learn more about how Blok can support your real estate business, head to our website to schedule a consultation: https://bit.ly/4o7LyFu

05/05/2026

Huge thanks to Jesmely of The Gold List Realty Group with Realty of America for her kind words. We’re so glad you love your new website - and even better, that you loved working with the Blok team 🙌❤️

If you'd like to find out how Blok can support your real estate business, head to our website to book some time with the team: https://bit.ly/4o7LyFu

05/01/2026

Today we’re highlighting our partners over at ScoutResidential ✨

Led by co-founders Liza Bendett and Melanie Cogan, the award-winning team works across Nassau County, supporting buyers, sellers, and renters with a full suite of expertise and service.

They’re members of the Private Client Network — a nationwide collective of leading luxury residential professionals — and bring experience that spans both local residential sales and multifamily developments outside of New York.

With a fresh, dynamic approach, it’s a pleasure to support the Scout Residential team. If you’d like to explore a partnership with Blok, head over to our website to schedule time with the team: https://bit.ly/4o7LyFu

05/01/2026

A lot of real estate agents assume being found by AI is just about posting more content or tweaking a few things on their website.

It’s not quite that simple.

Tools like ChatGPT, Gemini, Perplexity and AI Overviews tend to draw from a mix of signals, including how clearly you’re described, how consistent your information is across the web, and whether there’s supporting proof of what you do in the real world.

That said, it’s only part of the picture. In practice, there are other signals at play too, including reviews, third-party mentions, structured data, content freshness, and how well your wider digital presence holds together.

So, the starting point tends to revolve around clarity, consistency, and proof, such as:

• A clear niche.
• Consistent, accurate details.
• Real examples of your work.
• A Google Business Profile that is current and active.
• Content that answers commonly asked questions.

For a more structured approach, the Blok team supports agents, teams and brokerages through our Total Search plan – a managed visibility programme that blends paid advertising, SEO and AI search solutions into one unified approach.

To find out more, click here to schedule some time with the team: https://bit.ly/4o7LyFu