Blok

06/18/2026

There’s a lot of misinformation around AI visibility right now. A lot of what agents are being told isn’t accurate, relevant, or is simply the wrong starting point.

Most focus goes straight to technical fixes and settings.

But content quality, authority, and external validation have a far bigger impact.

Swipe through for the biggest myths we’re seeing.

If you want to dig into your real estate brand’s visibility, you can book time with the Blok team to chat through Total Search here: blok.co/consultation

06/15/2026

Such a pleasure supporting The Mabadi Group with their beautiful new site 🙌

View our updated website! The link can be found in our bio.

Some of our new features include: A ‘home search’ tool with specification options, a brand new ‘home valuation’ calculator, new personal agent pages, and a new commercial real estate page! Check it out!

06/12/2026

A little partner appreciation for Team Soha today ✨

Led by Soha Fontaine, the team brings over 20 years of experience in high-end real estate across Hoboken and the surrounding New Jersey markets. Their track record speaks for itself — more than 2,000 clients served, over 1,000 homes sold, and more than $500M in total volume.

Thanks for letting us be part of your journey, Team Soha!

If you're exploring ways to elevate your digital presence, we'd love to have a conversation. Click here to schedule a consultation with the team: blok.co/consultation

06/09/2026

One of the best parts of our job is getting to work with people who are passionate about what they do!

Thank you, Wendy Moore, for your generous feedback and for trusting us with your digital presence - we’re so happy that the final result captured what makes your real estate business unique 🙌❤️

06/05/2026

Today, we're putting the focus on our partners over at the Stacey Froelich Team 🍎

Led by Stacey Froelich, who herself brings more than 20 years of real estate experience in one of the world’s most dynamic markets, the team is one of New York City’s most respected. Working across Manhattan and the Upper East Side, they’ve built an exceptional track record: over $1.2B in sales volume, more than 1,000 transactions completed, and a business that comes from over 90% referrals.

It’s been fantastic to help translate that well-earned reputation through to their online presence, and we’re thrilled to be their partner ✨

If you’re thinking about strengthening your own digital presence, we’d love to chat. Head to our website to book time with the team: blok.co/consultation

06/03/2026

A lot of real estate agents position themselves as all-rounders who work with all buyers and sellers.

But AI search isn't looking for generalists. It wants experts.

When your content covers everything, you dilute the authority signals AI looks for when it matches search queries with sources.

A clear niche makes your expertise easier to trust, easier to cite, and much harder to overlook.

Need help finding the niche where you’re most likely to win in AI search? Reach out to the Blok team by scheduling a consultation here: blok.co/consultation

05/28/2026

Today we’re showcasing our partners over at the Cheryl Foote, Compass Steamboat Team 🏔️

Cheryl has lived in Steamboat for over 30 years, has been the top Steamboat agent for 20 years, and ranks among the top 150 agents nationally. She’s worked across thousands of transactions representing both buyers and sellers, and knows pretty much every corner of the local market — from condos to ranches, across all kinds of neighborhoods and communities in the area.

We’re delighted to partner with Cheryl and her team, and look forward to supporting her real estate business ✨

Want to explore Blok’s services? Head to blok.co/consultation to book some time with the team.

Compass Private Client Network

05/26/2026

Have you booked your space yet?

On May 27, our co-founder and CMO John Cox will be hosting a session on:

The Playbook for Winning AI Visibility

We’ll break down how visibility actually works across Google AI Overviews and LLMs like ChatGPT and Claude — and share what brands can do to build it.

If you’re working on getting your brand seen in AI-driven search, this will give you clear, practical guidance you can apply right away.

Save your spot here: https://us06web.zoom.us/webinar/register/WN_PyjyAi3aSkufmvQV1MhHqQ #/registration

Visibility in AI Search has become one of the loudest topics in the industry.
So on May 27 at 12 pm CST, we’re cutting through the noise in a live webinar:

The No BS Playbook for Winning AI Visibility.

We’ll break down what works and what doesn’t, and you’ll leave with a clear outline for turning your expertise into AI-visible authority.

If you’ve been trying to separate hype from what's actually worth focusing on, this is for you.

Click here to reserve your spot: https://us06web.zoom.us/webinar/register/WN_PyjyAi3aSkufmvQV1MhHqQ #/registration

05/22/2026

We’re so pleased to support Scott Brown at Compass. Thank you for the kind words, Scott — we’re glad the move to Blok felt seamless, and even more glad to hear the platform feels modern, clean, and aligned with the direction of your brand. Excited to support your business journey on Blok 🙌