Jon Stroud - Your Charleston Area realtor

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Jon Stroud - Your Charleston Area realtor We are a full service real estate team focused on delivering exceptional customer service specializi

Responsive and helpful throughout your entire home-buying/selling process. Meeting all your real estate needs to buy or sell in the Lowcountry.

10/15/2026

Price Cuts Hit 1 in 5 Listings
This past late Q3, we saw a notable shift—about one in five listings experienced price cuts, and just under 6% were delisted. That tells me many sellers chose to stay in the game, adjusting their expectations rather than pulling out of the market. The mortgage landscape played a role: rates on conforming 30-year fixed loans moved from the high 6% range early in the month to over 7% by mid-month and crept even higher from there. Active inventory climbed above 1.16 million homes, and the median listing price edged down about 1% month-over-month to $419,300. That small dip gave buyers a bit more negotiating power, though new listings slipped about 2% to 395,000. Economists point to higher borrowing costs as a reason some buyers weren’t able to fully leverage the increased inventory. As we move into early Q4, there’s close attention on whether these conditions will lead to even steeper discounts, more repeated price reductions, or longer selling times. With over two decades in real estate and a focus on both buying and listing, I’m always watching how these trends play out for clients navigating a market in motion.

10/14/2026

Charleston Ranks First for New Homes
Charleston is making headlines again—this time for leading the nation’s large housing markets when it comes to new homes. Recent numbers show the median price for new construction here is about $443K, nearly $61,600 less than existing homes, which average around $505K. That’s a significant difference for buyers weighing their options. The area’s price score hit a remarkable 99.0, with an overall score of 84.7. Homes are moving too: new builds spend a median of just 48 days on the market, with a market 'hotness' score of 85.9.

Much of this new construction is happening beyond the city, especially in Summerville’s 29486 ZIP code, where middle-income families—many connected to defense, port, aircraft, and auto industries—are finding more accessible price points. Sustainability is also a factor; these new builds carry a slightly lower climate risk, reflected in an 80.8 score. However, new homes make up only about 25% of current listings, so choices are limited even as value leads the way.

After 22 years in real estate, I’ve seen how crucial it is for buyers to weigh both value and long-term livability. Charleston’s current landscape offers excellent opportunities, but also highlights the ongoing need for more new construction to keep pace with demand.

10/13/2026

Best cities to buy new construction homes in 2026, ranked by value
After more than two decades helping buyers and investors navigate the real estate landscape, I always keep a close eye on where value and opportunity align. Looking ahead to 2026, it’s clear that southern cities like Charleston, SC, are leading the way for affordable new construction homes—combining attractive prices with moderate climate risk. Greenville, SC, and Boise, ID, also stand out with solid inventory and competitive pricing, though it’s important to remember that climate risk and market demand can differ widely from one area to another. My experience with relocation and investment properties has shown me how crucial it is to weigh these factors carefully, whether you’re a first-time buyer or building your portfolio.

10/12/2026

Housing Data Gives Buyers More Leverage
As we move through the latter part of Q3, the housing landscape is shifting in ways that give buyers more leverage than we've seen in recent years. About 21% of active listings have seen price cuts, and inventory has climbed to over 1.16 million homes—now just 9% below what we considered normal before the pandemic. Yet, even with more options on the table, buyer activity remains measured: homes under contract are down about 4% year over year for the second month in a row, reflecting the continued impact of higher mortgage costs on affordability.

The national median list price sits at roughly $419,000, a slight decline both month over month and year over year, extending an 11-month trend of yearly price drops. Price per square foot has also slipped about 2% compared to last year. Sellers, for the most part, are still hanging in—only about 6% of listings were delisted, which is steady with last year. Instead, many are choosing to adjust their prices and open up room for negotiation.

Having spent more than two decades guiding clients through Indiana’s market ups and downs, I’ve seen how these moments of adjustment create opportunity, especially for buyers ready to engage in thoughtful negotiation. The big question now: Will further price reductions motivate more buyers to act, or will the combination of rising supply and cautious demand mean this period of adjustment lingers? As always, staying informed and strategic is key to making the most of what the market has to offer.

10/11/2026

Honoring the Significance of Indigenous Day

Homebuyers Gain More Choices and Bargaining Power for Fall 2026As we head into fall 2026, we're seeing a meaningful shif...
10/11/2026

Homebuyers Gain More Choices and Bargaining Power for Fall 2026
As we head into fall 2026, we're seeing a meaningful shift in the real estate landscape: with 4.9 months of housing supply and mortgage rates holding steady around 7%, buyers are finally finding a bit more leverage at the negotiating table. Sellers are increasingly willing to offer concessions, especially on older properties—a trend I’ve watched develop over my 22 years guiding clients through changing markets. For those looking to buy, this is a time to present respectful, well-supported offers grounded in real data. Sellers, on the other hand, will benefit from pricing homes competitively and taking the proactive step of pre-inspections to stand out. Drawing on my experience in brokerage, investment, and negotiation, I always encourage both sides to approach each transaction thoughtfully to achieve the best outcome.


https://www.housing-trends.com/agent-news/jon-stroud/2069998-Homebuyers-Gain-More-Choices-and-Bargaining-Power-for-Fall-2

Gen Z buyers lead every generation on affordability trade-offsIn my 22 years guiding clients through the ever-changing r...
10/10/2026

Gen Z buyers lead every generation on affordability trade-offs
In my 22 years guiding clients through the ever-changing real estate landscape, I've noticed each generation brings its own approach to homeownership. Recent trends show Gen Z buyers are leading the way when it comes to making affordability trade-offs—they’re more willing to adjust their spending and consider smaller homes to step into ownership. Canadians seem the most open to downsizing, while British buyers are holding firmer on what they're looking for. It’s always interesting to see how flexibility and priorities shift across generations, and as someone who’s helped buyers and investors navigate these choices, I can say adaptability often opens doors in this market.


https://www.housing-trends.com/agent-news/jon-stroud/2092125-Gen-Z-buyers-lead-every-generation-on-affordability-trade-of

Homebuyers Gain More Perks Amid Easing Market CompetitionAfter 22 years in real estate, I’ve seen how shifts in mortgage...
10/09/2026

Homebuyers Gain More Perks Amid Easing Market Competition
After 22 years in real estate, I’ve seen how shifts in mortgage rates and home prices can reshape the market. With rates hovering around 7% and prices still high, more buyers are waiting on the sidelines. This is leading sellers—especially in Sun Belt areas with greater housing supply—to offer concessions and even reduce prices to attract interest. Navigating these changing dynamics takes insight and adaptability, whether you’re buying, selling, or investing.


https://www.housing-trends.com/agent-news/jon-stroud/2078978-Homebuyers-Gain-More-Perks-Amid-Easing-Market-Competition

10/08/2026

Mortgage Rates Aren’t Backing Down Yet
After 22 years helping clients navigate the real estate landscape, I’ve seen firsthand how mortgage rates shape every move. Right now, with rates sticking close to 7%, affordability continues to challenge buyers and investors alike. Unless inflation eases and shifts the Fed’s course, we can expect these higher rates to stick around—and with the potential for another Fed hike and wider mortgage-backed securities spreads, borrowing could get even more expensive. Real relief would require steady inflation improvement, calmer long-term yields, and more favorable signals from the Fed. My advice to buyers, sellers, and those considering refinancing: treat today’s rates as your planning baseline, and view any future drop as a welcome surprise. As always, careful planning is key to making smart moves in this market.

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806 Johnnie Dodds Ste. 100
Mount Pleasant, SC
29464

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+18433437844

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