05/05/2026
Most agents don’t struggle with buyer leads because the leads are bad.
They struggle because the first two minutes of the conversation aren’t strong enough.
Buyers aren’t avoiding agents.
They’re avoiding confusion, pressure, and unclear conversations.
If you can get past that first layer of resistance, everything changes.
I wrote a breakdown of this this week — it’s something I see every single day coaching agents.
Every agent hears it.
