05/06/2025
Let’s talk real estate transparency!
Over the past year, there’s been a lot of chatter about how realtors get paid—and I’ve seen plenty of hot takes on social media questioning whether we really earn it. So just to clear things up, here’s a quick peek behind the curtain!
👇
Let’s use a $150,000 condo as an example. At a 3% seller-side commission, that’s $4,500 gross. But here’s where that money really goes…
Whether it’s a $150K listing or a million-dollar property, I treat every listing the same—with strategy, care, and my own upfront investment.
Before the sale even happens, I personally invest:
📸 $500+ for professional photography + videography to make the property shine
📲 $250+ in social media ads to target the right buyers
🏡 $350+ on open house materials + staffing to create a great showing experience
✉️ $300+ on direct mail to spread the word locally
That’s $1,400+ out of pocket before we even get to the showings.
And honestly, it’s easy to spot when that investment doesn’t happen—just scroll through some of the listing photos and expired listings out there.
On top of that, as realtors we also cover:
💼 Monthly brokerage fees
🗂️ MLS dues (monthly + yearly)
🌐 A portion of every commission goes to our brokerage to help cover admin costs, company-wide marketing tools, and exposure on sites like Zillow, Realtor.com, and the MLS (so buyers and their agents can actually find your listing)
Then there’s the time—
⏳ On average, a listing takes about 90 days of hands-on work:
✔️ Prepping and marketing
✔️ Scheduling showings + open houses
✔️ Managing feedback, offers, inspections, and paperwork
✔️ Keeping you informed the whole way through
And yep—as independent contractors, we set aside around 25% for taxes too.
(We love the IRS, right?)
So the next time you see someone say, “Realtors have it easy”—just know we’re not just putting up signs.
We’re investing our time, money, and energy to get you to the closing table.
And I wouldn’t have it any other way.