The Pareto Group

The Pareto Group Real estate decisions deserve to be clear, strategic, and centered on your goals, not clouded by outdated systems and inflated costs.

Empowering clients with innovative, data-driven tools to navigate real estate transactions confidently while saving time, reducing costs, and achieving superior results. Yet the traditional model has been slow to evolve, often leaving buyers and sellers exposed to confusion, unnecessary risk, and a process that serves the industry before the consumer. With 15 years of experience serving buyers, se

llers, and investors across Chicago including River North, Lincoln Park, Lakeview, West Town, and the West Loop, as well as the surrounding suburbs, my role is to put you firmly in control by simplifying each step, shaping strategy around your unique personal situation, and protecting your time, equity, and leverage. By removing what doesn't add value, I help clients move forward with clarity and confidence. My advisory approach serves clients at every stage, from first-time purchasers to move-up buyers and downsizers. Drawing on my background in house flipping and education in finance, I bring particular expertise for real estate investors and out-of-town buyers relocating to Chicago, where collaborative technology platforms simplify the process and allow informed decisions regardless of location. For sellers, that means pricing strategies informed by buyer psychology and marketing designed to generate serious offers, not just clicks. For buyers, it means access to private inventory, real-time market intelligence, and advance planning that strengthens your position at the negotiating table. Because the process is streamlined, I return savings directly to you through reduced commissions for sellers and closing cost credits for buyers. Whether it's a first purchase, a portfolio addition, or a high-value sale, I serve as strategist and advocate, ensuring your priorities come first, your privacy is respected, and your autonomy is preserved. Every listing benefits from industry-leading presentation, including 3-D tours and laser-measured floor plans, so your property stands out where it matters most: on the MLS and across online platforms. As a licensed Chicago REALTOR® with experience representing buyers and sellers in transactions ranging from under $100K to over $1 million, I founded The Pareto Group in 2024 to bring a client-first model to real estate, anchored by simplicity, safety, transparency, privacy, and autonomy. Maintaining consistently five-star reviews on Google and Zillow, I operate through Real Broker, a global, tech-forward brokerage of more than 30,000 agents, which I joined in 2024 after 13 years with a leading local brokerage, enabling greater flexibility in how I serve clients. My work has been featured on HGTV's House Hunters and in the Chicago Sun-Times for my experience restoring classic Chicago bungalows. I live in West Town with my husband and our dog, Fritz, and enjoy Chicago's restaurant scene and CrossFit community. At The Pareto Group, we go beyond transactions. We empower clients with the tools, knowledge, and structure to make confident real estate decisions and walk away with both clarity and stronger financial outcomes.

If you've been thinking about buying in Chicago, having a game plan before entering the market has never been more impor...
04/29/2026

If you've been thinking about buying in Chicago, having a game plan before entering the market has never been more important.

Bidding wars are common, some properties are selling for six figures over asking, and Chicago home prices are rising at 5x the national average.

One recent Lincoln Park open house saw 90 groups through in a single day.

Both condos and single-family homes strengthened this week, with single-family reaching its strongest seller position of the season.

Homes are selling faster and demand continues to outpace supply.

Last week's brief pause in momentum was exactly that. The market answered quickly.

Sellers, the data continues to support acting sooner rather than later.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

Something worth paying attention to in this week's Chicago market data.Single-family inventory has started to rise and d...
04/20/2026

Something worth paying attention to in this week's Chicago market data.

Single-family inventory has started to rise and demand has softened slightly, the first signs of a potential shift after several weeks of acceleration.

The market hasn't turned. Confidence is high, prices haven't moved lower, and condos are selling faster than ever.

The window is still favorable for sellers, but acting sooner rather than later will capitalize on current conditions if things soften further.

For buyers, a slight easing in demand may create some modest opportunities, but a pause isn't the same as a reversal.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

Chicago's housing market continues to tighten.  For buyers, the options available today are fewer than they were a month...
04/14/2026

Chicago's housing market continues to tighten. For buyers, the options available today are fewer than they were a month ago, and that trend shows no sign of reversing

Single-family inventory just hit its lowest point in months and condos are telling a similar story, with demand outpacing new supply week after week.

This is what a favorable seller’s market looks like. Homes are selling faster and pricing is being validated, not tested.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

If you're thinking about buying in Chicago, be ready for competition.You're hearing about inventory gluts but Chicago is...
04/10/2026

If you're thinking about buying in Chicago, be ready for competition.

You're hearing about inventory gluts but Chicago is chronically undersupplied.

Current inventory: 12,179 homes
COVID low: 10,969
Ten-year average: 23,548

We're barely above pandemic lows and nearly 50% below historical norms. Sunbelt markets are flooded with inventory. That's not our reality.

Well-positioned properties still get multiple offers. If you're serious about buying, you need pre-approval, clear criteria, and a strategy to move decisively.

If you're thinking about selling? Inventory this tight means strong equity. Worth checking where you stand.

Chicago's condo market just shifted into strong seller's market territory, and single-family homes aren't far behind.Thi...
04/07/2026

Chicago's condo market just shifted into strong seller's market territory, and single-family homes aren't far behind.

This didn't happen overnight. Weeks of demand outpacing supply have pushed condos past a meaningful threshold.

Single-family inventory is at its lowest point in months, and prices have resumed their climb.

Conditions are as favorable as they've been all year for sellers. The data supports acting now.

Patience is no longer an advantage for buyers. Both single family homes and condos are moving, and waiting has a measurable cost.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

There's a lot of noise right now about institutional investors and housing affordability. The data tells a more nuanced ...
03/25/2026

There's a lot of noise right now about institutional investors and housing affordability. The data tells a more nuanced story.

Institutional investors account for just 1% of all single-family home purchases nationally over the last decade, and that share has been shrinking. A Senate bill targeting these buyers is generating headlines, but economists say it's unlikely to meaningfully impact affordability.

The markets most affected are concentrated in the Sun Belt: Memphis, Atlanta, Dallas, Charlotte.

Chicago doesn't crack the top 10.

The real drivers of affordability have always been zoning reform and new construction. That's where the conversation should be.

Chicago's single family housing market just shifted.For weeks, condos have been the main story, selling quickly with dem...
03/23/2026

Chicago's single family housing market just shifted.

For weeks, condos have been the main story, selling quickly with demand outpacing supply. This week, single-family homes caught up, reaching the same level of strength in a single week.

Both are now tightening at the same time. Inventory is shrinking and sellers are pricing well ahead of where the market currently sits.

For buyers: what's available today will look different in 30 days. The market is shifting faster than most people realize.

For sellers: momentum has arrived. That gap between asking prices and current market values is closing and it favors those who move now.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

Spring is arriving, and so is a shift in Chicago's housing market.Condos are selling faster than they have in months, an...
03/17/2026

Spring is arriving, and so is a shift in Chicago's housing market.

Condos are selling faster than they have in months, and that momentum has held steady for several weeks now.

Single-family sellers are listing with noticeably more confidence and pricing ahead of where the market currently sits.

That combination, condos moving quickly, single-family sellers raising expectations, points to a market that's tightening across the board.

For buyers: the window you may have been waiting on is narrowing. Conditions a month ago looked different than they do today.

For sellers: the market is supporting bolder pricing right now. Getting ahead of spring puts you in the strongest position.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc

The Chicago market just shifted in a way that's worth paying attention to.Condos are selling faster than they have in mo...
03/11/2026

The Chicago market just shifted in a way that's worth paying attention to.

Condos are selling faster than they have in months, and that pace has picked up every single week since late January. Single-family homes, which had slowed down, are gaining momentum too.

When both markets tighten at the same time, it means less negotiating room, fewer options, and rising prices ahead.

For buyers: the window you've been waiting on is closing faster than most people realize. Acting now looks very different than acting 30 days from now.

For sellers: conditions are moving in your favor. Listing sooner rather than later could meaningfully increase what you walk away with.

View market data specific to your zip code and property type: https://altos.re/r/2cfb5db8-b213-42d8-8f4d-eee1a63d1acc?condos=true

National inventory headlines don't tell Chicago's story.Texas inventory is up 400% from pandemic lows. Illinois is down ...
03/05/2026

National inventory headlines don't tell Chicago's story.

Texas inventory is up 400% from pandemic lows. Illinois is down 68%, the largest deficit in the country.

Migration patterns have reversed. Fewer people leaving, fewer moving in, and slow hiring means inventory stays locked.

Chicago inventory is 70% below 2019. Well-positioned properties receive multiple offers. This isn't a balanced market, it's sustained demand against tight supply.

If you're thinking about buying in Chicago: Preparation matters more than timing. Have your pre-approval, target neighborhoods, and strategy in place before the right property appears.

Address

Naperville, IL

Website

http://search.paretogroup.realestate/

Alerts

Be the first to know and let us send you an email when The Pareto Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category