Gogan Real Estate Team

Gogan Real Estate Team Your premier North Naples Listing Specialist team. We help North Naples luxury home sellers achieve top value in the Naples and SW Florida market.

Expert local knowledge. Call for a Home Valuation.

05/04/2026

The market didn’t crash…

But it did correct.

And if you’re not paying attention…

You’re going to misprice your home.

March numbers are in and at first glance…

They look strong.

Closed sales were up 26.7%

Pending sales were up 15%

That tells us one thing…

Homes are still selling.

But the real story is in the pricing.

The median closed price dropped 11.5% year over year

That’s not minor…

That’s meaningful.

When you break it down further…

Single family homes actually held up well

Up 2.4% year over year

But condos pulled the overall numbers down

With prices declining 11.5%

Now let’s talk about what we are seeing right now moving through April…

Because this is where it becomes very real.

We are seeing more price reductions

We are seeing homes sit longer on the market

Days on market increased over 10%

And buyers are negotiating again.

Sellers are still testing pricing…

But buyers are no longer chasing.

Now let’s talk about the $2M+ market…

Because this is where a lot of people assume things are different.

They’re not immune.

What we are seeing in the luxury space is this…

Inventory is giving buyers more options

Homes that are priced right are still moving

But anything even slightly overpriced is sitting

The gap between “aspirational pricing” and “market reality” is very obvious in this price point.

Buyers at this level are extremely educated.

They are not emotional buyers right now.

They are patient…

And they are negotiating hard.

We are also seeing more price improvements on luxury listings than we were even 60–90 days ago.

The urgency that existed the last few years…

Is gone.

Here’s the bigger picture…

Prices have already come down about 8–10% from peak levels since last year

And what we are seeing now is that continue to play out in real time.

So what does this mean for you?

If you’re a seller…

The first 2–4 weeks still matter more than anything.

That’s when you have the most eyes

The most leverage

And the best chance at a strong offer

But only if you’re priced correctly from day one.

Miss that window…

And you end up chasing the market.

If you’re a buyer…

You have more control than you’ve had in years.

More options

More time to make decisions

And more room to negotiate

That’s a big change from where we were.

Bottom line…

Homes are selling.

But not at yesterday’s prices.

And the sellers who understand that…

Are the ones winning right now.

11/11/2022

Come by our event tomorrow!

YOU ARE INVITED!

👀 See comments for event link!

11am -2pm

6621 Willow Park Dr Naples Fl

We can’t wait to see you!

Santa
DJ
Ice Cream
Food
Corn hole competition
Photogessional family mini shoots!

Check the comments for more!

JUST LISTED🔥Another beautiful listing in Golden Gate Estates 🏡 Bring your toys, kids, animals etc! A few of its features...
10/17/2022

JUST LISTED🔥
Another beautiful listing in Golden Gate Estates 🏡 Bring your toys, kids, animals etc!
A few of its features:
•Settled on a dry 1.14 acre lot
•Screened in lanai
•2022 water heater
•Roof only 5 years old
•NO HOA
For more information please contact or DM us for details!

Address

1217 Piper Boulevard Ste 102
Naples, FL
34110

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+12392273490

Alerts

Be the first to know and let us send you an email when Gogan Real Estate Team posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share