Lisset Franco - The Franco Group Brokered by EXP Realty

06/18/2026

Has anyone taken the time to explain how much the market’s shifted? Or what it means for your move?

In 2021, nearly every major housing market in the country favored sellers. But now, only about 1 in 3 does.

And that changes the dynamics for you.

If you’re buying, you may have more negotiating power. If you’re selling, pricing and presentation matter.

But here's the catch, it's not the same story everywhere. Some markets are strongly in buyers' favor right now. Others? Sellers are still winning. It all depends on where you live.

That’s why you need a pro. A great agent knows which way our local market is leaning and how that can change everything about your strategy.

Want to know what's happening right here? Drop a comment or send me a message.

06/16/2026

Summer Guides for Buying or Selling a Home

Moving this Summer, and not sure where to start? The new Summer Guides for buying or selling a home have your answers. For your free digital copy, let’s connect.

06/14/2026

Two Big Reasons To Move This Summer

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide.

If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down."

06/11/2026

Lower Asking Prices Are a Win for Today’s Buyers

If affordability has been your top concern, the recent dip in prices is an opening. Want to see what that looks like in our area? Let’s connect.

If affordability has been the biggest thing standing between you and a home, there's a little good news.

06/09/2026

Moving this Summer? Whether you're buying or selling, you probably have questions.

My new Summer Buyer & Seller Guides have the answers.

Inside, you'll find out what higher inventory means for you, what’s going on with affordability right now, what strategies for buying or selling are actually working this season, and more.

Stop guessing and start moving forward with confidence. DM or drop a comment with "BUYER" or "SELLER" below to get your free digital copy.

06/07/2026

Because even though you want rates to come down, experts say this latest inflation data could actually set the stage for rates to stay “higher for longer.”

So, what can you do about it? Should you just wait?

My advice is simple. Focus on what you can control.

Even in a market like this, there are things you can do to get the best mortgage rate possible. Because sometimes you need to move no matter what’s happening – and that’s okay.

You just need the right strategy.

Let's talk about what this means for your situation and your timing. Drop a comment below or send over a message.

Because you don’t have to figure it out alone. And there are still ways to move forward.

06/04/2026

What Rising Inflation Means for Your Move

Inflation is still above where the Fed wants it, and that means mortgage rates are likely to stay elevated for a while. But for people who need to move, strategy matters far more than trying to perfectly time the market.

Wondering what this means for your specific situation? Reach out today. Let's cut through the noise together and make a plan that actually works for you.

Data shows inflation is moving in the wrong direction. But before the headlines send anyone into a panic, here's what's actually going on, why it matters for the housing market, and what it means if you're thinking about buying or selling.

06/02/2026

After a year or more of rates coming down, things have changed. And lately, mortgage rates have been climbing again.

And if that's made you wonder whether you should delay your move until they drop, you're not the only one.

The honest truth is that rates probably won't come down much until inflation cools off and some of the global uncertainty settles. And no one knows exactly when that'll be.

But what most headlines won't tell you is that rates aren't the only thing that affects affordability. Sure, they’re a big factor, but not all of the affordability news is bad.

Wages, home prices, and inventory are all trending in a direction that could still help make your move possible.

Want to know what that actually looks like for your situation? Drop a comment or send me a DM.

Because even though rates are higher, there are pockets of opportunity in any market, if you know where to look.

05/31/2026

The Truth About Affordability Today

Yes, rates have been volatile, and global instability is keeping them from settling down anytime soon. There’s no sugar coating that. But the full picture of affordability is more nuanced than the headlines suggest.

Want to run the real numbers for your situation? Let's talk. Reach out and let's set up a quick, no-pressure conversation.

Let's be real with each other for a second about affordability.

05/28/2026

You’ve probably heard of the Veterans Affairs (VA) home loan. But do you know what it offers?

In a recent survey, 68% of Veterans didn’t know they may be able to buy a home with zero money down. 77% didn’t know PMI isn’t always required.

Many also have no idea they may be able to count their Basic Allowance for Housing (BAH) and Basic Allowance for Subsistence (BAS) as income.

Any of those VA loan benefits could make homeownership more achievable than you realize.

If you’ve served (or know someone who has), get in touch with a trusted lender for more information on VA home loan options and what you may qualify for.