Jodi Kaplan Group Naples, FL

Jodi Kaplan Group Naples, FL Naples & SWFL Luxury Real Estate
30 Years | 800+ Homes Sold
Coldwell Banker Realty
Concierge-Level Representation

09/17/2026

US Confidence Hits Seven-Mo Low
Recently, consumer confidence in the US reached its lowest point in seven months, even as people felt slightly better about their current situation. While the present-conditions index jumped about 7 points to 121, optimism for the months ahead faded, with the expectations measure dropping nearly 6 points to 68—a level historically associated with recession risk. Early in the third quarter, employers trimmed 23,000 jobs and unemployment ticked up to around 4%. Notably, this change wasn’t due to rising hiring activity, but rather more people leaving the workforce altogether.

Despite these shifting economic signals, homebuying expectations in mid-Q3 remained relatively resilient, only easing a bit—and, in fact, continued to climb. About 61% of respondents still anticipate higher interest rates. With federal policymakers keeping rates steady and markets predicting little short-term relief, it appears borrowing costs will remain elevated through the end of the year.

For those considering their next move in Naples or Southwest Florida, understanding these broader trends is key. My approach has always focused on clarity and strategic guidance—helping clients interpret market shifts, so they can make confident decisions even when the headlines feel uncertain.

09/16/2026

More Homes Hit the Market as Demand Cools
We’re seeing a notable shift in the national real estate landscape, with more homes coming to market as buyer demand cools. Over the four weeks ending August 23, new listings across the US rose by 0.4% and total homes for sale increased by 0.5%—reaching their highest point since early Q2. At the same time, pending home sales dropped 1.1%, hitting a six-month low. High housing costs are clearly keeping many buyers on the sidelines, even as inventory improves.

The median home price now stands just above $400,000, up 1.9% year-over-year, and average mortgage rates are hovering near 7%, a 13-month high. This combination of rising inventory and softer demand is creating more favorable conditions for buyers, giving them increased negotiating power for price adjustments or concessions in several markets nationwide. Experts are noting that homes on the market for several weeks often present the best opportunities, while successful sellers are those who embrace realistic pricing over chasing yesterday’s numbers.

Here in Southwest Florida—especially in our luxury and second-home sectors—thoughtful strategy and personalized guidance are essential. At the Jodi Kaplan Group, our deep Naples roots and decades of negotiation experience help clients navigate these changing dynamics with clarity and confidence. Every situation is unique, and our tailored approach ensures you’re positioned for success whether you’re buying or selling in today’s evolving market.

09/15/2026

Florida Cities Where You Can Buy a Home Under $200,000
It’s remarkable how some pockets of Florida still offer homeownership opportunities under $200,000—a rarity that’s especially compelling for those seeking value in today’s market. Cities like Lauderdale Lakes, Lauderhill, Deltona, and Poinciana present affordable options, from condos to single-family homes, all close to vibrant urban amenities, beautiful beaches, and expansive parks. These communities appeal to both retirees and families looking to establish roots without compromising lifestyle. As someone who has spent decades guiding buyers and investors through Southwest Florida’s ever-evolving real estate landscape, I know how meaningful it is to find the right fit—whether it’s a first home, a smart investment, or a peaceful retirement retreat. My commitment remains: to provide concierge-level guidance and a strategic approach, so clients can move forward with clarity and confidence.

09/15/2026

Meticulously Renovated Corner-Lot Retreat with Heated Pool — Minutes from Downtown Punta Gorda & Sunseeker Resort Welcome home to 2,236 sq ft of thoughtfully updated living space set on an oversized

Exclusive Luxury Real Estate, Tailored to Your LifestylePersonalized service, market expertise, and premium listings for...
09/15/2026

Exclusive Luxury Real Estate, Tailored to Your Lifestyle
Personalized service, market expertise, and premium listings for high-value homes and elite buyers.

Personalized service, market expertise, and premium listings for high-value homes and elite buyers.

Pass along the financial lessons you've learned to the younger generations.
09/15/2026

Pass along the financial lessons you've learned to the younger generations.

Teaching children manners and how to tie their shoes is one thing, but financial lessons are often p...

09/15/2026

Naples Market Update

How July home sales, prices fared in your part of FloridaJuly brought another impressive chapter for Florida real estate...
09/13/2026

How July home sales, prices fared in your part of Florida
July brought another impressive chapter for Florida real estate, marking the 11th consecutive month of rising home sales. Single-family sales climbed 5.1%, while condo and townhouse transactions surged 11% across the state. Panama City stood out with a remarkable 23% jump in single-family sales, but it was The Villages that truly stole the spotlight—condo and townhouse sales there soared an extraordinary 145.8%.

As someone who has guided buyers, sellers, and investors through the unique rhythms of Southwest Florida for decades, I’m always attentive to how these statewide trends intersect with our local market. Each uptick reveals fresh opportunities and shifting dynamics, whether you’re searching for a primary residence, a luxury escape, or an investment property. My commitment is to provide the clarity and strategic insight needed to navigate these changes with confidence. In a market as vibrant and diverse as ours, the right guidance and a tailored approach make all the difference.
https://www.housing-trends.com/agent-news/jodi-kaplan-2236308/1946458-How-July-home-sales%2C-prices-fared-in-your-part-of-Florida

09/12/2026

Virtually Staged. CUSTOM CAPE CORAL HOME | NO HOA | NO FLOOD INSURANCE REQUIRED PER LOMA | OVERSIZED 3-CAR GARAGE | ROOM FOR A POOL. Built as a personal forever home by owners with 30 years of

09/12/2026

Imagine waking on an island with three hundred feet of sand, a five bedroom five bathroom home, three thousand nine hundred square feet, a hangar below and a dock for a forty foot Viking boat

Address

4851 Tamiami Trl N Ste 100
Naples, FL
34103

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