02/16/2026
📊 What Agents in Naples Need to Know Right Now
I recently saw this stat from a Redfin survey:
71% of active real estate agents didn’t close a single deal last year.
Before anyone spirals, let’s slow down and zoom out.
There are two forces at play right now, especially here in Naples:
1️⃣ Naples is in a buyer’s market.
Supply is exceeding demand. Active listings are up, home sales volume is down, and buyers have more options, and more leverage, than they’ve had in years.
2️⃣ Most agents are still running their business without real structure or mentorship.
And in a shifting market, that gap becomes very visible.
When the market gets more competitive, agents without infrastructure and guidance are the ones who get shut out.
It’s not that real estate stopped working.
It’s that winging it stopped working.
This isn’t the market for:
“I’ll figure it out on my own.”
It is the market for:
• Strong mentorship
• Clear expectations
• Proven frameworks
• Environments that push agents back into consistent production
That’s exactly why masterminds matter.
They create accountability, shared strategy, and real-time problem solving, so agents don’t sit on the sidelines waiting for the market to “feel better.”
At Coldwell Banker Realty Park Shore, masterminds aren’t optional motivation, they’re a production tool.
You can still build the business you want in this market.
You just need the right model, mentorship, and people in your corner.
That 71% number is national, your situation may look different.
But if you’ve had that quiet thought lately…
“Is this still worth it?”
You’re not alone, and you don’t have to navigate this market alone either.
