Mitch & Sandi Williams, Realtors

06/15/2026

Why Pelican Marsh Is One of Naples’ Most Balanced Luxury Markets Right Now 🏡📍

Pelican Marsh continues to stand out as one of Naples’ most steady and sought-after communities in today’s shifting market.

According to the latest market snapshot, Pelican Marsh currently holds just 4 months of inventory for single-family homes and 4.58 months for condominiums — notably healthier than many surrounding luxury communities seeing much higher supply levels.

What does that mean?
It means buyers still have opportunity, but demand remains active and inventory isn’t sitting nearly as long as some neighboring markets.

Over the past 12 months:
• 54 single-family homes sold
• 55 condos sold
• Average single-family sale price: $1.87M
• Average condo sale price: $776K

With its prime North Naples location, golf, tennis, private amenities, and close proximity to Mercato and Vanderbilt Beach, Pelican Marsh continues to offer a strong blend of lifestyle and long-term value.

In a market where strategy matters more than ever, community-specific trends tell the real story.

Thinking about buying or selling in Pelican Marsh? Send us a message for a personalized market review.

06/10/2026

Summer in Naples = resort day pass season ☀️
If you’re staying local this summer but still want the vacation vibes, here are a few resorts offering day pass options worth looking into 👇

🌴 Naples Grande Beach Resort — typically around $50–$100+ depending on season
☀️ Hyatt Regency Coconut Point — lazy river + pool access often around $60–$150+
🌊 LaPlaya Beach & Golf Resort — limited availability with seasonal pricing
🏖️ JW Marriott Marco Island — day access options may be available during select dates
✨ Ritz-Carlton Naples — occasional resort/spa access offerings
🍹 The Perry Hotel Naples — rooftop pool day pass options for locals this summer

Perfect for summer:
• girls pool days
• staycations
• content days
• beach club vibes without traveling
• when you just need a reset ☁️

Save this for your next summer weekend in Naples 🌴

*Pricing, amenities, and availability may change at any time. Please contact each resort directly for the most accurate and current information

06/10/2026

Welcome to this beautifully updated lakefront retreat in Island Cove at Naples, offering 2 bedrooms + den, serene water views, a private lap-style pool, and the effortless SW Florida lifestyle everyone dreams about.

From the oversized primary suite and updated kitchen to the screened lanai, pool cage, and peaceful waterfront setting, every detail was designed for comfort, entertaining, and easy luxury living. Plus, residents enjoy access to tennis, pickleball, fitness amenities, dining, and one of Naples’ most sought-after gated communities. ☀️🌴

📍2328 Island Cove Cir, Naples, FL

Want the full floor plan, private tour, or complete feature sheet?
📩 DM us the word “ISLAND” for exclusive details before your next showing weekend.

06/08/2026

✨ UNDER CONTRACT ✨

Another beautiful Naples property is officially under contract! 🌴🏡 Congratulations to our sellers and the future homeowners of this stunning Serrano Circle residence. From the bright open interiors to the resort-style community amenities, this home captured everything buyers are looking for in Southwest Florida living.

Thinking about buying or selling in Naples? The market is still moving, and the right strategy makes all the difference. Contact Mitch & Sandi Williams with John R. Wood Properties to discuss your next move today. ☀️🔑

06/04/2026

One of the biggest reasons Naples waterfront real estate continues outperforming expectations?

Many visitors don’t stay visitors for long.

According to recent Gulfshore Business tourism reporting, overall Paradise Coast tourism remained relatively flat this season year-over-year. But that doesn’t necessarily signal weakness for Naples real estate, especially along the waterfront.

Why?

Because many tourists eventually become property owners.

Southwest Florida continues attracting strong traffic from the Midwest and Northeast — particularly buyers and visitors from Illinois, Ohio, Michigan, New York, and New Jersey.

And historically, many of those visitors transition into:→ seasonal residents→ second-home owners→ luxury condo buyers→ waterfront homeowners

In Naples, tourism doesn’t just support the local economy — it quietly fuels future real estate demand.

People visit once… then start envisioning a life here:morning coffee by the marina, sunset dinners on Fifth Avenue South, boating year-round, golf in January, beach walks in winter, and the overall luxury coastal lifestyle that makes Naples different.

That’s why areas like Port Royal, Aqualane Shores, Old Naples, Moorings, Park Shore, and Marco Island continue holding long-term value even during flatter tourism cycles.

The luxury market here operates differently.It’s driven by lifestyle, scarcity, and long-term wealth migration — not just seasonal hotel occupancy.

Naples isn’t just attracting tourists.It’s attracting future homeowners.

Source: Gulfshore Business reporting on 2026 Paradise Coast tourism and hospitality trends.

06/02/2026

06/02/2026

Last year’s luxury amenity trends are far from outdated. In fact these amenities are only getting started and far outlast trends. Did you know many luxury homes in Naples, FL have these hidden amenities incorporated throughout homes? Comment your fav! 👇🏼

06/01/2026

Not hidden behind velvet ropes.
Not reserved for black-tie only.
Just a cherry red luxury food truck pulling up to weddings, waterfront parties, and private events across Southwest Florida serving curated caviar flights like it’s the new espresso martini era.

Honestly… this feels very “new Naples.”
Luxury that’s still social. Elevated, but playful. The kind of concept that turns strangers into conversations around a tasting bar while champagne is flowing and the sun is setting over the Gulf.

The coolest part? It makes caviar feel approachable instead of intimidating, transforming it from a fine-dining moment into an actual experience.

From classic blinis to guided tasting flights and luxe pairings, Gourmet Chariot is bringing a globally-inspired caviar culture directly to events throughout SWFL in a way that feels modern, interactive, and wildly memorable.

Naples keeps evolving… and concepts like this are exactly why.

(Source: Business Observer)

06/01/2026

If you’re taking the boat out in Naples, these spots belong on your list at least once:

📍 Wiggins Pass
One of the best spots for sandbars, relaxing water, and sunset cruising.

📍 Goodland
A hidden Old Florida gem with waterfront restaurants, fishing culture, and local charm.

📍 Ten Thousand Islands
Endless mangroves, wildlife, private beaches, and some of the most unreal boating views in Southwest Florida.

📍 Gordon Pass
Cruise past Naples’ iconic waterfront estates and soak in the Port Royal views.

📍 Keewaydin Island
The ultimate Naples boat day destination, only accessible by water with beach setups, floating parties, and turquoise Gulf water.

Naples was made to be explored by boat 🌊

05/29/2026

🏡 OPEN HOUSES THIS WEEKEND IN NAPLES 🌴

Step inside some of Naples’ most desirable homes this weekend, from waterfront estates in Royal Harbor to beautifully designed residences just minutes from Downtown Naples and the Gulf.

Featured Open House:
📍 1330 Marlin Drive, Naples, FL
🗓 Sunday 05/31 | 1:00 PM – 4:00 PM
⚓️ Waterfront | Gulf Access | Resort-Style Pool | Private Dock

Whether you’re actively searching or simply exploring the market, open houses are one of the best ways to experience the lifestyle, architecture, and neighborhoods that make Naples so unique.

If you’d like the full list of this weekend’s open houses or are looking for something specific, send us a message, we’d be happy to help guide your search beyond the MLS.