06/05/2026
I'm going to say what most won't.
Has Real Estate Become Embarrassing?
Maybe it's just me, but somewhere along the way, parts of this industry lost the plot.
I'm seeing agents doing dance routines, staged pranks, fake luxury lifestyles, and spending more time chasing views than actually learning their market.
Here's the thing:
When you're making one of the biggest financial decisions of your life, do you really care how well your agent can dance on TikTok or Facebook?
Or would you rather work with someone who understands contracts, inspections, insurance issues, flood zones, HOA documents, market trends, and negotiation?
Real estate isn't entertainment.
It's a profession. Some in the industry are making it embarrassing. The public sees us like this as a whole unfortunately.
There's nothing wrong with having personality. There's nothing wrong with social media. But there is a difference between marketing yourself and making a mockery of your profession.
Consumers deserve better. And they are noticing with what they have been saying. And it's not good. Sure your friends and family laugh and like it, but they won't tell you it's not a good look for our industry.
Keep it professional. Know your market. Answer your phone. Tell clients the truth. Protect their interests.
That's what real estate should be about.
Am I the only one who feels this way, or has real estate content gone too far for attention?
— Dave Moser,
www.Davemosernapleshomes.com
Naples, Florida
This is the Real Estate Website for David Moser at Downing Frye Realty Inc.. This website allows anyone to perform IDX Searches for all the properties in the MLS on any web capable device, including smart phones and tablets.