Coldwell Banker Realty/Lifetime Estate Liquidations & Transitions

06/15/2026

🚨 SCAM ALERT: Fake Health Insurance Websites Are Fooling Consumers 🚨

Searching online for health insurance or Medicare information? Be careful before clicking the first result you see.

The Federal Trade Commission recently warned that scammers and misleading companies are paying for ads that appear at the top of search results, making them look like official government websites. These impostor sites may collect your personal information, charge unnecessary fees, or steer you toward plans that may not meet your needs.

✅ Before you click:
• Look for the "Ad" or "Sponsored" label.
• Verify the website address ends in .gov for official government sites.
• Scroll past paid advertisements and review other search results.
• Never provide personal information until you've confirmed the website is legitimate.

Protect yourself and your loved ones by staying informed and sharing this warning.

Read the full FTC alert here:
https://consumer.ftc.gov/consumer-alerts/2026/06/searching-health-insurance-keep-scrolling-avoid-government-impersonators?utm_source=govdelivery

When you search online, do you click the first result you see? You’re not alone. But that habit could cost you — especially if you’re searching for health insurance or government healthcare programs like Medicare.

06/12/2026

Not All Professionals Follow the Same Standards

When choosing a professional to help with important decisions, consumers often assume everyone operates the same way.

They don't.

Some professionals are committed to transparency, ethical conduct, consumer education, and putting the client's interests first. Others may prioritize sales over service.

That's why asking questions matters.

At NAOSA, our members commit to published Gold Standards of Professional Practice designed to promote consumer trust, accountability, and ethical decision-making.

Consumers deserve professionals who earn trust through their actions—not just their advertising.

Trust matters. Ethics matter. Accountability matters.

Learn more at NAOSA.org.

06/10/2026

Before You Hire a Professional, Ask These 3 Questions

Whether you're looking for a financial advisor, real estate agent, home care provider, elder law attorney, or insurance professional, asking the right questions can help you avoid costly mistakes.

✅ What qualifications and experience do you have?

✅ How are you compensated for your services?

✅ Can you provide references or reviews from past clients?

A trustworthy professional should welcome these questions and provide clear, transparent answers.

An informed consumer is a protected consumer.

Learn more through the NAOSA Consumer Guides and work with professionals committed to ethical standards and consumer protection.

06/05/2026

Trust Is Earned Through Actions

When consumers seek help with important decisions involving healthcare, housing, finances, legal matters, or long-term care, trust matters.

True professionals don't earn trust through advertising alone. They earn it by being transparent, educating clients, presenting all available options, and putting the consumer's interests first.

At NAOSA, we believe older adults and their families deserve professionals who are committed to ethical standards and accountability.

The right professional doesn't just provide a service—they provide confidence and peace of mind.

Because trust isn't claimed. It's earned.

06/03/2026

Choosing a home care company for yourself or a loved one is one of the most important decisions you'll make.

According to the NAOSA Consumer Guide, one of the first things you should verify is whether the agency is licensed, bonded, and insured.

This simple step can help protect your family and provide peace of mind that the company meets important standards of quality, safety, and accountability.

Among a list of other recommendations, it's important that before hiring any home care provider, ask for proof of:
✔ Licensing
✔ Bonding
✔ Insurance

An ethical company should be willing to provide this information without hesitation.

Read the complete NAOSA Consumer Guide on choosing the right home care company:
https://naosa.org/how-to-choose-the-right-home-care-company/

06/01/2026

Fake Medicare Calls Are Still Targeting Seniors

Scammers often pose as Medicare representatives and claim you need a new Medicare card, updated benefits, or verification of your information.

They may ask for:
❌ Your Medicare number
❌ Social Security number
❌ Banking information
❌ Credit card information

Remember:

✅ Medicare generally does not call unexpectedly asking for personal information.
✅ Never provide sensitive information to an unsolicited caller.
✅ Hang up and contact Medicare directly if you are unsure.

A few minutes of caution can prevent thousands of dollars in losses and potential identity theft.

Protect Yourself. Verify Before You Trust.

05/29/2026

Integrity is not a marketing slogan — it’s how professionals treat people when important decisions are being made.

Older adults and families deserve honesty, transparency, patience, and professionals who truly place their needs first.

NAOSA is proud to advocate for stronger ethical standards and help consumers identify professionals they can trust.

05/22/2026

Consumers should never have to choose between professionalism and ethics.

The best professionals educate, explain options clearly, answer questions honestly, and place the consumer’s needs first — especially when working with older adults and families making important decisions.

At NAOSA, we believe trust is earned through transparency, accountability, and advocacy.

05/20/2026

Making informed decisions takes time. A trustworthy professional will never pressure you to act immediately or discourage you from asking questions.

Slow down, review your options, and make decisions with confidence.

05/15/2026

Integrity, honesty, and transparency should never be optional — especially when older adults and families are making important financial, healthcare, housing, and retirement decisions.

NAOSA is committed to promoting ethical professionals and helping consumers avoid scams and misleading business practices.

Visit us at www.naosa.org