06/04/2026
A few years ago I thought I was being ambitious. Then I read The 10X Rule by Grant Cardone, and it rewired how I think about everything.
The premise is simple: most people set goals that are too small, then put in just enough effort to almost reach them. Cardone’s argument is that you should set targets 10 times bigger than you think you need—and back them with 10 times the action.
For me as a broker and investor, that shift changed the game. I stopped thinking in terms of “close a few deals this year” and started thinking in terms of building something that outlasts me. Land. Development. Legacy. The deals got bigger because the vision did. The follow-up got relentless. The “no” stopped meaning stop.
What I’ve learned is that massive action isn’t about burning out—it’s about refusing to let average be the ceiling. Every listing, every parcel, every closing is a chance to operate at a level most people won’t.
If you’re in real estate and you’ve been playing small, read it. Then go 10X your next move.
What’s the one goal you’d set if you knew you’d put 10X the effort behind it?
