Cool Murphy Real Estate

06/17/2026

Think ChatGPT or Zillow can tell you what your home is worth?

Here’s why pricing a New Orleans home is far more complicated—and human—than any algorithm can predict.

Read the full piece:

Think ChatGPT or Zillow can tell you what your home is worth? Here's why pricing a New Orleans home is far more complicated—and human—than any algorithm can predict.

06/12/2026

Most sellers ask three questions.

Will it sell?

Will it sell quickly?

Will it sell for what we're asking?

The owner of 723 Esplanade skipped all three and went straight to the answer:

"It won't sell."

After six months on the market with another brokerage, I understood exactly why he felt that way.

What followed became one of the most fascinating projects we've ever taken on. A 150-year-old home. A ballroom. A private courtyard. Former owners sharing stories. A hidden ceiling above a kitchen covered in tiny chickens. A Bridgerton-inspired ball. An Instagram reel. And a buyer who lived just a few blocks away.

The home ultimately sold for $1.5 million.

The story of how we got there is our latest Prepped to Sell case study.

Read it here:

Sure, But Will It Sell?

06/02/2026

Behind the Shutters is back — Meet Poppy! Join us June 16, 2026, 7:00–11:00 PM at 3454 Laurel St for an intimate tour of this Greek Revival Uptown townhome (4 bed, 3.5 bath) with courtyard and cottage, plus a custom history & architecture stroll through the neighborhood. Limited spots — RSVP now: https://wix.to/IinvDGU

05/21/2026

This week’s newsletter is probably the clearest snapshot yet of where I’m investing our energy, our resources, and honestly, our future.

Not just into listings. Into infrastructure. Into strategy. Into education. Into helping clients and agents make smarter moves with more clarity and less noise.

Inside:
• why I hired Heather Elliot Welch as Director of Operations
• what we’re learning from New Orleans’ changing STR landscape
• and the real story behind why I wrote *Prepped to Sell*

The common thread? Thoughtful systems create better outcomes.

And that applies to a company, a client experience, and a home launch alike.
https://wix.to/uo0ohAP

05/20/2026

Why I Wrote Prepped to Sell — a behind-the-scenes look at the guide I wished every seller had before our first consultation. I wrote it to turn overwhelm into clarity and to give you practical steps to make confident moves. Read the full story and get empowered: https://wix.to/WXsLUN5

05/10/2026

For the moms who make a place feel like home

Happy Mama's Day From Us to You

05/06/2026

Thinking about buying a short-term rental in New Orleans? Our latest post breaks down the legal path to owning and operating compliant commercial STRs and who can help you make it happen. Read the full guide: https://wix.to/Xdusybb

Yes — legal commercial short-term rentals still exist in New Orleans, and yes, there is currently still a path to purchase and operate existing compliant commercial STR properties. This post explains that path and who can help.

05/01/2026

How to Create Demand for Your Home Part 2: A guide for sellers in a market that no longer behaves the way it used to.

How to Create Demand for Your Home (Part 2).

04/27/2026

Strike a Pose — APRIL 29 · 6–8 PM at 2631 N Rampart St, New Orleans. All you need is your imagination: costumes (be camera-ready), karaoke (brave and brilliant performers rewarded), and the most manic-pixie-dream-home we’ve ever seen. Wednesday plans = solved. 🎤📸✨

Get details & RSVP: https://wix.to/NLpfNcj

04/23/2026

How to Create Demand for Your Home. Spoiler alert: it's not the market, it's your approach.

How to Create Demand for Your Home (Part 1).